UK Workbenches
Client project · For retailers & trade suppliers
Websites / E-commerce / Software & AI / Marketing
A trade store built around the buyer.
- Before
- A strong product range was held back by an ageing OpenCart store. Comparing specifications was difficult, mobile buying was awkward, and shared hosting affected both the shop and email.
- What changed
- A Shopify rebuild with clearer specifications, trade buying journeys and paid search to bring customers in. Microsoft 365 separated email from the shop, with ongoing care after launch.
- revenue growth over the full year
- ~42%
- average order value
- +28%
- mobile conversion rate
- +61%
Full-year results from the Shopify rebuild and paid-search programme, as recorded in the case study.