43% revenue growth in year one.
Off an awful OpenCart site on shared hosting and onto Shopify with Microsoft 365 — 43% revenue growth in year one, a custom bookings system built and maintained, and a monthly retainer that keeps the business moving.
Results
The brief
UK Workbenches sells industrial workbenches and workshop furniture to trade buyers across the UK. When Lee Burnham came to us, the business was being held back by its own stack. An old OpenCart site sat on shared hosting; their company email ran off the same server. Orders that did get through usually meant a phone call to finish the job — and when the hosting wobbled, so did everything else.
We rebuilt the store on Shopify with a custom theme designed around how trade buyers actually shop: filterable catalogues by load capacity and dimensions, clear specification tables, and a streamlined checkout tuned for trade accounts. Alongside the rebuild, we migrated their email off the shared server and onto Microsoft 365 — enterprise-grade deliverability, proper security, and recoverable backups, without the admin burden landing back on Lee. Targeted SEO against high-intent product searches carried the new site up the rankings for the terms that actually convert.
The numbers followed. 43% revenue growth in year one. A 28% lift in average order value as trade buyers found it easier to spec and compare. A 61% improvement in mobile conversion rate.
We still work with UK Workbenches every month. There’s a custom bookings system we continue to build into the store, plus ongoing site improvements, security updates, and general IT support for Lee’s team when they need us. In practice, they have a digital partner on retainer, not an agency they tender to. That’s the shape we aim for with every client we click with — and it’s how a website project becomes a long-term working relationship.
What we shipped
Web Design
Bespoke, mobile-first design that reflects their business — not a template.
E-commerce Development
Trade-friendly checkout, configurable products, stock sync.
Custom Software
Bespoke tools built to match how they actually work.
SEO
Structured data, technical SEO, keyword targeting — ranks on Google and AI.
Client note
"Our old OpenCart site was holding us back — and the shared hosting meant even our emails kept breaking. Chris rebuilt the store on Shopify, moved our email onto Microsoft 365, and the revenue lift followed almost straight away. He still looks after the whole lot for us every month."
— Lee Burnham, Managing Director, UK Workbenches
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