Custom AI Software Built Around How You Work
Off-the-shelf AI tools are built for everyone, which means they're perfect for no one. We build bespoke AI software around your business — from internal tools that save your team hours, to customer-facing chatbots that handle enquiries while you sleep, to AI wired into Google Workspace or Microsoft 365.
The promise
Where it hurts
You don't need convincing. You need fixing.
Four signs you're ready for this conversation:
You've tried ChatGPT but can't make it work for your business
Generic AI tools are impressive demos but they don't know your products, your processes, or your customers. You need AI that's trained on your business, not the whole internet.
Your systems are disconnected and nothing talks to anything else
Orders in one system, stock in another, invoicing in a third. Manual re-keying wastes time and introduces errors. Your systems should work together, and AI can be the glue.
You're paying for software that doesn't fit how you work
Off-the-shelf tools force you to change your processes. You need software that bends to your business, not the other way round. AI makes bespoke more powerful than ever.
Customers ask the same questions over and over and your team is stretched
An AI assistant trained on your products and services can answer common questions, provide pricing, and capture enquiries 24/7 — even when your team is on the tools.
What you get
Not just a deliverable — a working system.
Business process mapping
We understand your workflows before writing a line of code
Custom AI-powered tools
Internal systems built around how your business operates
AI chatbots and assistants
Customer-facing or internal, trained on your business knowledge
Google Workspace AI integration
AI wired into Sheets, Docs, Gmail, and Drive
System integration
Connect your existing tools — Sage, Xero, CRMs, and more
Dashboards and reporting
AI-generated insights from your business data
- Mobile access — Works on any device — shop floor, site, or office
- Training and documentation — Your team will be confident using the new system
- Ongoing support and development — Your software evolves with your business
Process
A shape you can plan around.
Discovery.
We map your workflows, pain points, and existing systems to understand exactly what you need.
Design.
Wireframes and prototypes tested with your team — you see the system before we build it.
Build.
Iterative development with regular demos so you're involved at every stage.
Deploy & Train.
Rollout, data setup, team training, and ongoing support.
Pricing
Fixed fee, phased, or retained.
Custom AI software projects start from £5,000 for focused tools. Full AI-powered business systems typically range from £15,000–£50,000+. We scope and quote everything upfront — no surprises.
From £5,000
Focused tool
- Single-purpose AI tool (e.g. quote generator, inspection assistant)
- Built into your existing workflow, not a separate app
- Browser-based, no install, works on shop-floor tablets
- Fixed-fee build, optional retainer after launch
From £3,000/month
Ongoing AI build retainer
- Custom AI features shipped monthly
- Direct line to Chris and Kayleigh — no tickets
- Compounding value: month two builds on month one
- Cancel any month, no minimum term
If your project’s smaller than this, tell us — we’ll point you to a freelancer we trust. Better that than the wrong fit.
Questions
Things people ask us.
01 What kind of AI software do you build?
Internal business tools with AI built in, customer-facing chatbots trained on your products and services, Google Workspace automations, AI-powered dashboards, quoting tools, job management systems, and more. If your business runs on a process, we can build AI-powered software around it.
02 How is this different from just using ChatGPT?
ChatGPT is a general-purpose tool. What we build is trained on your business data, connected to your systems, and designed for your specific workflows. It's the difference between a Swiss Army knife and a purpose-built tool.
03 Can you build an AI chatbot for our website?
Yes — trained on your products, services, pricing, and FAQs. It handles common enquiries, provides instant answers, and captures contact details for your team to follow up. Works 24/7, even when you're closed.
04 Can you integrate AI into our Google Workspace?
Yes — we build custom AI tools that work inside Google Sheets, Docs, Gmail, and Drive. Automate data processing, generate reports, draft emails, and more without leaving the tools your team already uses.
05 How long does a custom AI software project take?
Focused tools and chatbots can be delivered in 4–6 weeks. Full AI-powered business systems typically take 3–6 months depending on scope and complexity.
06 We're not a tech company — will we be able to use it?
That's the whole point. We design for real people, not developers. Your team gets training, documentation, and a system that's intuitive to use from day one.
07 Do we own the software?
Yes — you own every line of code. No vendor lock-in, no per-seat licensing surprises. It's yours.
08 Is custom AI software more expensive than off-the-shelf?
Upfront, yes. But off-the-shelf tools come with monthly licence fees, limitations you have to work around, and often need expensive customisation anyway. Custom AI software pays for itself by fitting your business exactly and growing with you.
09 What have you actually built?
For one manufacturing client, we built an entire production management system with AI baked in: automated invoice verification, technical drawing extraction, AI quality control that analyses photos for defects, a conversational AI assistant for shop floor staff, event-driven workflow automation, and live analytics dashboards refreshing every 30 seconds. All running in production, every day. We also build simpler tools — Google Workspace automations, customer-facing chatbots, and data processing pipelines.
Keep reading
Related services.
Let's see if we can help.
A 15-minute chat with Chris & Kay. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.