Happy Webs

E-commerce · Trade ready

Make buying feel straightforward.

Shops, catalogues and integrations designed around how trade and product buyers find, compare, order and come back.

An independent UK retailer packing ecommerce orders in a real stockroom
01Find02Specify03Buy04Return
Trade-readypricing, accounts and bulk orders
Connectedpayments, fulfilment and stock workflows
Measuredorders and checkout friction

Start with the real blocker.

Four signs the current setup is costing time, enquiries or confidence:

01

Your customers want to order online but you're still taking orders by phone and email

Manual order processing is slow and error-prone. Online ordering frees up your team and speeds up fulfilment.

02

You need trade pricing, account logins, and bulk discounts

Standard e-commerce platforms struggle with B2B pricing. You need a solution built for trade.

03

Your current shop is clunky and customers abandon their carts

A poor checkout experience costs you sales. We build smooth, fast, mobile-friendly shopping.

04

Managing stock and orders across channels is a headache

Integration with your warehouse, ERP, or accounting system eliminates double-handling.

A clear scope, written down.

The exact mix depends on the problem, but these are the practical parts we can own:

01

Custom e-commerce build

Designed for your product range

02

Trade & account pricing

Logged-in customer pricing tiers

03

Bulk order functionality

Quick order pads and quantity breaks

04

Payment gateway integration

Stripe, PayPal, or invoice

05

Stock management

Real-time inventory tracking

06

Shipping integration

Automated rates and label generation

Also included
  • Mobile-optimised checkout, Fast, smooth buying experience
  • Product catalogue management, Easy to add and update products

Who works on it

The E-commerce bench for this job.

You still deal directly with Chris and Kay. These named AI specialists support the research, build and checking behind the work, with human approval around client, commercial and release decisions.

Daniel

Commerce & operational systems

Maps catalogue, stock, trade pricing and staff workflows around the shop.

Nova

Product & interface design

Removes friction from finding, comparing and buying the right product.

Jon

Integrations & APIs

Connects payments, fulfilment, finance and the systems behind the order.

Ethan

QA & release confidence

Tests checkout, account and order journeys before customers find the gaps.

One WhatsApp number. No bot maze.

Tell us what needs sorting. The studio routes the work and you always know who is responsible.

A shape you can plan around.

Step 1

Discovery.

We understand your products, customers, and pricing.

Step 2

Design.

Catalogue structure, checkout flow, and visual design.

Step 3

Build.

Development with payment, stock, and shipping integrations.

Step 4

Launch.

Go live with training, monitoring, and support.

Know the cost and first priorities.

E-commerce projects typically start from £5,000 for standard setups. Complex catalogues with trade pricing and integrations range from £10,000–£20,000+.

From £5,000

Shopify or Astro store

  • Up to 50 SKUs with proper structured data
  • Configurable products, trade-friendly checkout
  • Stock sync, payment gateway, shipping rules
  • Copy + AVIF imagery for every product

From £10,000

Trade catalogue + integrations

  • 50-500 SKUs with category logic and trade pricing tiers
  • ERP/MES sync (Xero, QuickBooks, custom systems)
  • Customer accounts, repeat-order flows, saved baskets
  • Advanced search, faceted filtering, related products

If you’re early-stage and just want a clean Shopify off-the-shelf theme, tell us, we’ll set it up for £1,500 and point you to a great freelancer for ongoing work.

A faster e-commerce enquiry

Let your AI prepare the useful first draft.

It can read this service page, research your business and ask only what it still needs to scope e-commerce. You approve the enquiry before anything is sent.

Get a fixed quote
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok

Copy it, open your AI, and paste it in.

Things people ask before starting.

01What e-commerce platforms do you use?

We choose the right platform for each project. Options include Shopify, WooCommerce, and custom solutions depending on your requirements.

02Can customers log in and see trade prices?

Yes — we can build account-based pricing so trade customers see different prices from retail visitors.

03Can the shop integrate with our accounting software?

Yes — we regularly integrate with Sage, Xero, QuickBooks, and other accounting systems.

04How do you handle product data migration?

We can import your existing product data from spreadsheets, existing platforms, or ERP systems.

05What ongoing costs are there?

Platform hosting, payment processing fees, and an optional maintenance plan. We are transparent about all costs upfront.

Let’s get moving

Ready to
move faster?

Bring us the bottleneck, the ambition or the half-formed idea. We will find the fastest useful first move and turn it into something working.

Plan my first move Book a 15-minute callOr let your AI brief us Direct founders · clear scope · visible progress