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E-commerce · Retail & trade

Make buying feel straightforward.

Make products, delivery charges and checkout clear for your customers. We build online shops for UK retailers and trade suppliers, with the right stock, payment and order systems behind them.

From £5,000 excluding VATShopify or Astro store · See what is included

Illustrative online shop with product pages, mobile checkout and a packing workspace
Illustrative service scene.

Work you can see

Real businesses.
Useful results.

UK Workbenches Shopify store with workbench products and purchasing options

E-commerce · UK Workbenches

A store built around the way its customers buy. ↗

Shopify rebuild, PPC and ongoing development

A move from OpenCart to Shopify improved product discovery and the mobile buying journey, supported by ongoing marketing and development.

The possibilities · Concept projects

E-commerce, in everyday business.

Practical ideas for UK businesses, from independent shops and trades to professional practices and manufacturers. The businesses, logos and AI-generated scenes are fictional examples of what we could build. They are not client projects or achieved results.

Alder & Loom fictional brand logoConcept brand
AI-generated illustrative scene for Alder & Loom, a fictional retail & e-commerce business

Retail & E-commerce Illustrative brief

Alder & Loom

An independent UK homewares shop selling ceramics and textiles online.

Customers discover products on social media, then lose confidence when product options, UK delivery areas and charges are unclear.

Explore the proposed work

Carry the brand through to checkout

Design clear collections, honest material descriptions, easy variant selection and visible delivery information, with a consistent identity from product page to packaging.

How we would measure itTrack product-to-basket progress, checkout completion and margin after advertising.

Discuss a similar project ↗
Northkind fictional brand logoConcept brand
AI-generated illustrative scene for Northkind, a fictional education & training business

Education & Training Illustrative brief

Northkind

A UK adult learning provider offering short professional and practical courses.

Potential learners struggle to compare dates, entry requirements and what each course actually covers.

Explore the proposed work

Make course choice and enrolment clearer

Build an accessible course catalogue with maintained dates, entry requirements and booking-provider integration. Let an assistant prepare a shortlist while the learner confirms enrolment.

How we would measure itTrack enrolment progress, course questions and outdated learning materials.

Discuss a similar project ↗
Batchwell fictional brand logoConcept brand
AI-generated illustrative scene for Batchwell, a fictional manufacturing business

Manufacturing Illustrative brief

Batchwell

A regional packaging manufacturer taking repeat carton orders by email.

Repeat buyers retype the same dimensions and the production team has to check every order against the last one.

Explore the proposed work

Make repeat ordering straightforward

Create saved product specifications and a reorder journey with current price and lead-time checks. An assistant can prepare a basket; the buyer confirms the order.

How we would measure itTrack reorder completion, specification corrections and time spent locating files.

Discuss a similar project ↗
Stillacre fictional brand logoConcept brand
AI-generated illustrative scene for Stillacre, a fictional retail & e-commerce business

Retail & E-commerce Illustrative brief

Stillacre

A furniture and lighting retailer with a showroom and a growing online catalogue.

Buyers ask the same questions about dimensions, materials and delivery before making a decision.

Explore the proposed work

Answer the questions beside the product

Structure accurate dimensions, materials, assembly information and delivery limits on product pages, supported by comparison guides for common buying decisions.

How we would measure itTrack product questions, delivery-related drop-off and completed buying enquiries.

Discuss a similar project ↗
Explore all 24 concept businesses across 12 sectors ↗

The starting point

What is getting
in the way?

Start with the thing that costs you time, enquiries or confidence. We shape the work around it.

  1. Your customers want to order online but you're still taking orders by phone and email

    Manual order processing is slow and error-prone. Online ordering frees up your team and speeds up fulfilment.

  2. You need trade pricing, account logins, and bulk discounts

    Standard e-commerce platforms struggle with B2B pricing. You need a solution built for trade.

  3. Customers leave their baskets before paying

    A poor checkout experience costs you sales. We build smooth, fast, mobile-friendly shopping.

  4. Managing stock and orders across channels is a headache

    Integration with your warehouse, ERP, or accounting system eliminates double-handling.

The work in context · Illustrative scenes

Illustrative stockroom worker scanning a parcel beside an inventory tablet

Think beyond the product page.

The order needs to reach the right stock, packing and fulfilment process, with useful information at every handover.

Illustrative Alder & Loom concept showing an everyday retail ecommerce business

Make repeat buying feel easy.

Clear product options, UK delivery charges and product details help customers choose confidently and come back.

What we do

Services & deliverables.

From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.

E-commerce strategy & UX

Store planning, customer journeys and product navigation shaped around how your customers shop.

Online store design & development

Branded online shops, Shopify development and custom functionality for retail and trade businesses.

Store migrations & catalogue setup

Move from an existing platform, organise product data and plan redirects to protect useful search traffic.

Product pages & merchandising

Clear product information, collection pages, imagery and buying guidance that help customers choose.

Checkout, payments & delivery

Payment methods, shipping rules and checkout journeys configured around your operational requirements.

Inventory & business integrations

Connect your store to stock, accounting, CRM and fulfilment tools where integrations are available.

E-commerce SEO & conversion optimisation

Improve product discovery, mobile shopping and conversion measurement, with ongoing testing where agreed.

Store support & growth marketing

Ongoing development, Google Shopping, paid social and email campaigns through an agreed support or marketing plan.

How it happens

From a conversation
to working properly.

  1. 01

    Discovery

    We understand your products, customers, and pricing.

  2. 02

    Design

    Catalogue structure, checkout flow, and visual design.

  3. 03

    Build

    Development with payment, stock, and shipping integrations.

  4. 04

    Launch

    Go live with training, monitoring, and support.

Cost and commitment

Invest in the work.
See what it delivers.

E-commerce projects typically start from £5,000 for standard setups. Complex catalogues with trade pricing and integrations range from £10,000–£20,000+.

Work directly with Chris and Kay. Our own AI tools support research, production and testing, so more of the budget goes into delivery. We share progress early and check the work before launch.

All prices exclude VAT. Final scope and price agreed in writing.

Shopify or Astro store

From £5,000excluding VAT

  • Up to 50 SKUs with proper structured data
  • Configurable products, trade-friendly checkout
  • Stock sync, payment gateway, shipping rules
  • Copy + AVIF imagery for every product

Trade catalogue + integrations

From £10,000excluding VAT

  • 50-500 SKUs with category logic and trade pricing tiers
  • ERP/MES sync (Xero, QuickBooks, custom systems)
  • Customer accounts, repeat-order flows, saved baskets
  • Advanced search, faceted filtering, related products

If you’re early-stage and just want a clean Shopify off-the-shelf theme, tell us, we’ll set it up for £1,500 and point you to a great freelancer for ongoing work.

Tell us what you have in mind.

An outline is enough. We will help you find the useful first move.

Discuss my project ↗

Before you decide

Good questions.
Straight answers.

What e-commerce platforms do you use?

We choose the right platform for each project. Options include Shopify, WooCommerce, and custom solutions depending on your requirements.

Can customers log in and see trade prices?

Yes, we can build account-based pricing so trade customers see different prices from retail visitors.

Can the shop integrate with our accounting software?

Yes, we regularly integrate with Sage, Xero, QuickBooks, and other accounting systems.

How do you handle product data migration?

We can import your existing product data from spreadsheets, existing platforms, or ERP systems.

What ongoing costs are there?

Platform hosting, payment processing fees, and an optional maintenance plan. We are transparent about all costs upfront.

Keep exploring

Find the right fit.

Related services and real examples to help you choose the next step.

What could work
better for you?

A new website. More customers. Less admin.
Tell us where you want to get to. Chris or Kay will reply within one working day.

Talk to Chris & Kay Or get a free website review