SEO & AI Search Optimisation That Gets Your Business Found
Your customers aren't just searching Google any more. They're asking ChatGPT, Perplexity, and Google AI Overviews. We optimise your business for both traditional search and the new wave of AI-powered search engines — so you get found wherever people look.
The promise
Where it hurts
You don't need convincing. You need fixing.
Four signs you're ready for this conversation:
Your competitors show up on Google but you don't
If your site is invisible to search engines, your competitors are winning the enquiries. Traditional SEO is still the foundation — and we get it right.
AI search engines don't mention your business
When someone asks ChatGPT or Perplexity to recommend a business like yours, you're not in the answer. AI search is growing fast — if you're not optimised for it, you're already falling behind.
You rank for your company name but nothing else
Ranking for your brand name is table stakes. You need to rank for what you do — 'CNC machining UK', 'accountant near me', 'emergency plumber Manchester' — on Google and in AI results.
You don't know how AI search engines find and recommend businesses
AI search engines use different signals than Google. Structured data, citability, brand mentions, and content format all matter. Most agencies haven't caught up — we have.
What you get
Not just a deliverable — a working system.
Technical site audit
Crawl, indexing, and AI-readiness assessment
Keyword research
Industry-specific search terms for Google and AI queries
On-page optimisation
Title tags, meta descriptions, headings, and structured data
AI search optimisation (GEO)
Schema markup, llms.txt, citability, and AI crawler access
Google Business Profile
Setup and optimisation for local search
Local SEO
Rank in your target areas on Google and AI search
- Content strategy — Content structured for both human readers and AI engines
- Brand mention building — Increase your visibility in AI-generated recommendations
- Monthly reporting — Rankings, traffic, AI visibility, and enquiries
Process
A shape you can plan around.
Audit.
We analyse your Google rankings, AI search visibility, competitors, and target keywords.
Strategy.
A clear plan covering traditional SEO and AI search optimisation with quick wins.
Implementation.
Technical fixes, content, structured data, AI crawler setup, and link building.
Report & Refine.
Monthly progress across Google rankings, AI citations, and enquiries.
Pricing
Fixed fee, phased, or retained.
SEO & AI search optimisation is typically an ongoing service. Monthly retainers start from £500/month. One-off SEO and AI search audits start from £1,500.
Questions
Things people ask us.
01 What is GEO (Generative Engine Optimisation)?
GEO is optimising your business to appear in AI-powered search results — ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Claude. When someone asks an AI 'recommend a CNC machining company in Manchester', GEO is what gets your business into that answer.
02 Do I still need traditional SEO if AI search is growing?
Absolutely. Google still drives the majority of search traffic and will for years. But AI search is growing rapidly — over 100 million people use ChatGPT monthly. The smart move is optimising for both, which is exactly what we do.
03 How do AI search engines decide which businesses to recommend?
AI search engines look at structured data, brand mentions across the web, content quality and citability, schema markup, and whether your site is accessible to AI crawlers. It's different from Google's algorithm, which is why specialist optimisation matters.
04 How long before we see SEO results?
Most clients see measurable improvements in Google rankings and traffic within 8–12 weeks. AI search visibility can improve faster as structured data and schema changes take effect quickly. Both compound over time.
05 What keywords will you target?
We research the terms your customers actually search for — on Google and the questions they ask AI assistants. Things like 'plumber near me', 'CNC machining Manchester', or 'best accountant in Stockport'. Every business is different, so we start with proper research.
06 Do you guarantee page one rankings?
No ethical SEO agency can guarantee specific rankings — on Google or AI search. What we do guarantee is a transparent, proven process, clear monthly reporting, and expertise in both traditional and AI search optimisation.
07 How is SEO different from Google Ads?
Google Ads gives you instant visibility but stops when you stop paying. SEO and GEO build long-term organic visibility across Google and AI search engines that keeps working even when you're not actively spending.
08 What's an llms.txt file and do I need one?
llms.txt is a file that tells AI search engines about your business — similar to how robots.txt tells Google. It helps AI engines understand what you do, where you are, and what services you offer. We set this up as part of our AI search optimisation work.
Keep reading
Related services.
Let's see if we can help.
A 15-minute chat with Chris & Kay. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.