Commercial question map
Research the comparison, recommendation, specification and problem-led questions your buyers are likely to ask an answer engine
Generative engine optimisation · UK
Be the answer they trust.
Help AI search tools understand what your business does and where you work. We improve the service information and evidence on your website, then check the questions customers ask when choosing a supplier.
From £1,500 excluding VATGEO audit and opportunity map · See what is included
The starting point
What is getting
in the way?
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
Your business disappears from AI-generated shortlists
A buyer can ask for the best-fit supplier, product or service and receive a useful shortlist without opening a conventional search result. If your expertise is unclear or unsupported, your business may never enter that answer.
Your strongest evidence is buried
Case studies, certifications, technical capability and first-hand experience may exist, but not in a form an answer engine can reliably connect to the service or question being researched.
Your facts conflict across the web
Different service descriptions, locations, company details and claims create ambiguity. Answer engines need consistent entities and verifiable facts before they can treat a business as a useful source.
Nobody has established a baseline
A few manual ChatGPT searches are not a strategy. Without an agreed query set, source review and referral tracking, it is impossible to tell what changed or whether the work is commercially useful.
The work in context · Illustrative scenes
Make the source worth citing.
Build clear, useful pages with accurate business facts and supporting evidence. Review what answer engines actually reference.
Explain specialist capability clearly.
A technical business needs precise applications, specifications and limitations that a buyer can understand and verify.
What we do
Services & deliverables.
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
AI answer baseline
Record which brands and sources appear for an agreed query set before implementation starts
Entity and fact consistency
Align services, locations, credentials, people and company information across the site and relevant external profiles
Citation-ready source pages
Strengthen service, capability, case-study, comparison and expert-answer pages with clear claims and visible supporting evidence
Technical and structured access
Check crawlability, rendering, canonical signals, internal links, structured data and machine-readable summaries without weakening SEO
Evidence and authority plan
Identify the original data, specialist experience, customer proof and credible third-party mentions that can make your pages worth sourcing
Answer-format content
Write concise definitions, comparisons and decision guidance around genuine buyer questions instead of publishing generic AI-written volume
Citation and referral measurement
Repeat the agreed tests, review cited sources and track identifiable visits from answer engines alongside useful on-site actions
How it happens
From a conversation
to working properly.
- 01
Baseline
We agree the buyer questions, test current answers, record the cited sources and check analytics for identifiable AI referrals.
- 02
Strengthen
We fix ambiguous facts, thin evidence, technical access and weak source pages in the order most likely to improve trust and usefulness.
- 03
Publish
We create or improve the expert answers, comparisons, capabilities and case-study evidence the market actually needs.
- 04
Measure
We repeat the agreed tests, inspect changing sources and report citations, referrals and useful actions without pretending they are conventional rankings.
Cost and commitment
Invest in the work.
See what it delivers.
Start with a fixed GEO audit and opportunity map from £1,500. Focused implementation starts from £2,500 once the priority questions and source gaps are clear. Ongoing testing, content improvement and reporting starts from £750 per month when the query set warrants it.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
GEO audit and opportunity map
From £1,500excluding VAT
- Commercial question and competitor-source research
- Baseline tests across relevant answer engines
- Site, entity, evidence and technical gap review
- Prioritised 90-day implementation plan
Focused GEO implementation
From £2,500excluding VAT
- Priority source pages strengthened or created
- Entity, structured data and internal-link improvements
- Evidence and external-source actions clearly assigned
- Post-launch query and citation review
Testing and content improvement
From £750/monthexcluding VAT
- Agreed query set tested on a repeatable schedule
- Cited sources and competitor movement reviewed
- One written improvement scope each month
- AI referral visits and useful actions reported
No guaranteed citations and no invented “AI rankings”. If the audit shows that technical SEO, stronger proof or ordinary brand authority is the real first move, we will say so.
See where answer engines overlook your business.
Send your website, the products or services you most want recommended and the questions buyers ask before choosing. We will scope a useful baseline, the source gaps and the smallest credible first move.
Before you decide
Good questions.
Straight answers.
What is generative engine optimisation?
Generative engine optimisation, usually shortened to GEO, is the work of making a business and its evidence easier for AI answer engines to understand, source and cite. It combines clear entity information, useful source pages, technical accessibility, structured data, original evidence and repeatable testing.
How is GEO different from SEO?
SEO primarily targets visibility and clicks in traditional search results. GEO targets inclusion and citations inside generated answers. They share foundations such as crawlable pages, topical clarity and authority, but GEO also needs question-level testing, source analysis and evidence written in formats an answer can use.
Is GEO the same as building AI agents?
No. GEO helps your business become a useful source in AI-generated research. AI agents automate work inside or around your business. Agent readiness makes website actions and data safely discoverable to software agents. They solve different problems.
Can you guarantee that ChatGPT or Google AI Overviews will cite us?
No. No agency controls an answer engine, its index or the sources selected for a particular response. We can improve the clarity, evidence and accessibility of your business, track an agreed query set and report what changes, but we will not guarantee a citation.
Which answer engines do you review?
We choose the platforms around the audience and use case. That can include ChatGPT, Google AI Overviews or AI Mode, Perplexity, Microsoft Copilot and Gemini. Coverage may change as products and access change, so the agreed scope names the engines we will test.
Do we need SEO before GEO?
Usually you need the same basic foundation: accessible pages, clear services, trustworthy evidence and a technically sound site. If indexing, canonicalisation or page quality is weak, ordinary SEO work may be the more valuable first step. GEO then adds answer-specific research, source development and measurement.
How do you measure GEO?
We establish a fixed set of commercial questions, record whether the brand appears, capture the sources used and repeat the tests consistently. We also track identifiable referral traffic from answer engines and the calls, forms or other useful actions that follow. Results are directional because generated answers can vary.
What content works best for GEO?
Useful definitions, original data, expert comparisons, detailed service or capability pages, named case studies and clear answers to real buyer questions give an engine something worth sourcing. Generic articles that repeat what already exists rarely create a durable reason to cite your business.
How long does GEO take?
A baseline and opportunity map can usually be completed in two to four weeks. Whether citations change after implementation depends on crawling, the strength of the evidence, competition and the answer engine itself. We normally judge progress over months, not days.
Can you improve an existing website?
Yes. Most GEO work starts on an existing site. If the current platform prevents clean indexing, structured data, strong source pages or reliable measurement, we will explain the constraint before recommending a rebuild.
From the blog
Plan your next step.
Practical guides to help you ask the right questions and get more from the work.
Keep exploring
Find the right fit.
The strongest work starts with real capability, specific evidence and buyer questions that match the market. These are useful examples of the commercial context we can build around.
ManufacturingProducts, capabilities, proof and technical buying questions↗︎FabricationProcesses, materials, tolerances and project evidence↗︎Professional servicesExpertise, comparisons, people and trust signals↗︎Reactive maintenanceService coverage, compliance, response and buyer reassurance↗︎SEO servicesThe traditional search foundation GEO builds on↗︎Agent readinessCallable actions and machine-readable service access↗︎Web Design & Development↗︎SEO↗︎Agent Readiness↗︎
What could work
better for you?
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.