Google Ads · PPC management
Search, Performance Max and remarketing campaigns with real conversion tracking, managed weekly and reported on enquiries, not clicks.
From £500/month excluding VATOngoing management · See what is included
Work you can see
E-commerce · UK Workbenches
Shopify rebuild, PPC and ongoing development
A move from OpenCart to Shopify improved product discovery and the mobile buying journey, supported by ongoing marketing and development.
The starting point
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
Broad keywords and no negative keywords send budget to people looking for jobs, cheap DIY versions or something else entirely.
Page views and button clicks get counted as conversions, so the account looks fine while the phone stays quiet.
Sending specific searches to a general page wastes the click. Each offer needs its own landing page.
Set-and-forget campaigns drift. Search terms, bids and budgets need checking every week.
The work in context · Illustrative scenes
Tight keywords, negative keywords and real conversion tracking keep the budget on buyers rather than browsers.
A manufacturer advertising one product line should land buyers on that product, not the homepage.
What we do
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
Where the budget goes now, what converts and what is wasted.
Campaigns built around buying searches, with tight keyword groups and ad copy.
Ongoing search-term reviews to keep spend off the wrong searches.
For online shops and product catalogues, with product feeds kept tidy.
Bring back visitors who looked but did not enquire.
Real enquiries, calls and orders fed back to Google, with the click ID captured on every form.
Focused pages for each campaign, built and tested by us.
Spend, enquiries and cost per enquiry, in plain English.
How it happens
Review the account, tracking and landing pages.
Fix tracking, restructure campaigns and add negatives.
Weekly search-term, bid and ad reviews.
Monthly results on enquiries and cost per enquiry.
Cost and commitment
Google Ads management starts from £500 a month excluding VAT. Your ad budget is paid directly to Google, so you always see exactly what is spent. A one-off campaign setup with landing pages and tracking starts from £1,500.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
From £500/monthexcluding VAT
From £1,500excluding VAT
Give us read access to your account. We will tell you where the money is going, what is working and what we would change first.
Before you decide
Enough to get a fair test, worked out from what a job is worth to you and how competitive the searches are. For many UK firms that is a few hundred to a couple of thousand pounds a month.
No. Management is a fixed monthly fee, and the ad budget goes straight to Google, so we have no reason to push spend up.
Yes, when buyers search for what you do. Specific, high-intent searches can be very profitable; broad ones usually are not. Good tracking shows which is which.
You do. We work in your account, so the history and data stay with your business.
Keep exploring
Related services and real examples to help you choose the next step.
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.