Tracking audit
What is installed, what is recorded, what is broken and what is missing, in plain English.
Enquiry tracking · GA4 & calls
Know which marketing brings the work.
Track calls, forms and quote requests back to Google, ads, referrals and AI search, with a consent banner that follows UK rules and a monthly report in plain English.
IncludedWith a website or growth plan · See what is included
The starting point
What is getting
in the way?
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
You are spending on ads without knowing what they return
Google Ads reports clicks and "conversions", but you cannot match them to real phone calls or quotes. So you keep paying and hope.
Google Analytics shows visits, not enquiries
Traffic charts look busy but do not tell you which pages produce calls, quote requests or orders. That is the number that matters.
Phone calls are a black hole
Most B2B buyers ring. If calls are not tracked back to the page or advert, your best enquiries never show up in any report.
Your cookie banner is not legal, or blocks everything
Some banners load tracking before consent. Others are so badly set up that nothing gets recorded. Both are a problem.
The work in context · Illustrative scenes
Count enquiries, not visits.
Record calls, forms and quote requests with the channel that produced them, after the visitor has agreed to analytics.
Spend where the work comes from.
An engineering firm can see whether Google, ads, referrals or AI search bring the jobs worth having.
What we do
Services & deliverables.
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
GA4 and Tag Manager setup
Google Analytics 4 and Tag Manager set up around enquiries: forms, calls, quote requests, downloads and orders.
Consent banner
A cookie banner that only loads analytics and ad tags after consent, set up for UK rules.
Form and source capture
Each enquiry records where it came from: search, ad, referral, social or AI assistant, and the page it started on.
Call tracking
Track calls from the website and ads, or let our AI Receptionist log every call with the reason for ringing.
Google Ads conversions
Real enquiries fed back to Google Ads so it optimises for quotes, not clicks.
AI search visibility
Visits and enquiries from ChatGPT, Gemini, Perplexity and Copilot shown separately, so you can see the AI search trend.
Monthly enquiry report
One page: how many enquiries, where from, what changed, and what we would do next.
How it happens
From a conversation
to working properly.
- 01
Check
We audit your current tracking, cookie banner and ad conversions and tell you what is working.
- 02
Plan
We agree which actions count as an enquiry for your business: calls, forms, quotes, downloads or orders.
- 03
Set up
We install and test GA4, Tag Manager, consent, form capture and call tracking.
- 04
Report
You get a short monthly report on enquiries and where they came from.
Cost and commitment
Invest in the work.
See what it delivers.
Tracking is built into every Happy Webs website and included in our monthly search and growth plans from £1,250 a month. For an existing website, we quote a fixed-price tracking setup after a free check.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
With a website or growth plan
Included
- Consent-led GA4 and form tracking on every new website
- Monthly enquiry reporting on search and growth plans
- Google Ads conversion tracking where we run your ads
- No separate tracking fee
Tracking setup on your current site
Quoted after review
- Audit of what is recorded today
- GA4, Tag Manager and consent banner set up properly
- Form, call and ad conversion tracking
- Fixed price agreed after a free check
Not sure your tracking is working?
Send us your website. We will check what is being recorded, what is missing and whether your cookie banner is doing its job.
Before you decide
Good questions.
Straight answers.
What is enquiry tracking?
Recording each real enquiry, whether a call, form or quote request, along with where the person came from. It answers "which marketing is bringing the work?" rather than "how many people visited?".
Do we need a cookie banner for Google Analytics?
In the UK, analytics and advertising cookies generally need consent before they are set. We set analytics to load only after a visitor accepts, so you stay on the right side of the rules and still get useful data.
Can you track phone calls?
Yes. We can track clicks on your phone number, use call tracking numbers for ads, or use our AI Receptionist to answer and log every call with the reason for ringing.
Can you see enquiries from ChatGPT and other AI tools?
Partly. Visits from ChatGPT, Perplexity, Gemini and Copilot can usually be identified and reported separately. Not every AI tool passes on where the visitor came from, so we report what is measurable and say what is not.
We already have Google Analytics. Why would we need this?
Most installs we check record page views but not enquiries, or count the same form twice, or load before consent. We fix the setup so the numbers mean something.
Keep exploring
Find the right fit.
Related services and real examples to help you choose the next step.
What could work
better for you?
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.