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PPC & digital marketing · UK

PPC and marketing that move your business forward.

Reach customers who are ready to enquire, book or buy. We plan Google Ads, paid social and email campaigns around your audience and budget, with reporting that connects spend to useful enquiries and sales.

From £500/month excluding VATMarketing retainer · See what is included

Illustrative campaign planning with product creative, advertising layouts and a media plan
Illustrative service scene.

Work you can see

Real businesses.
Useful results.

UK Workbenches Shopify store with workbench products and purchasing options

E-commerce · UK Workbenches

A store built around the way its customers buy. ↗

Shopify rebuild, PPC and ongoing development

A move from OpenCart to Shopify improved product discovery and the mobile buying journey, supported by ongoing marketing and development.

CRB Door Systems website showing its commercial door services and enquiry routes

Commercial doors · CRB Door Systems

A dormant website became a steady enquiry channel. ↗

Dormant → steady web-sourced enquiries

Dedicated service pages, targeted search work and clearer quote routes gave CRB a source of enquiries that had effectively not existed before.

The starting point

What is getting
in the way?

Start with the thing that costs you time, enquiries or confidence. We shape the work around it.

  1. You know you should be doing more marketing but don't know where to start

    The options are overwhelming. We cut through the noise and focus on what actually works for your type of business.

  2. You've tried social media but it hasn't generated any real enquiries

    Posting on Facebook isn't a strategy. Effective marketing requires targeted campaigns on the right platforms.

  3. Google Ads feels like throwing money away

    Without proper setup, targeting, and tracking, ad spend gets wasted. We make every pound count.

  4. Your competitors seem to be everywhere online

    They're probably not spending more, they're spending smarter. We'll help you do the same.

The work in context · Illustrative scenes

Illustrative content shoot creating product photographs and social media posts

Give each campaign useful creative.

Plan the photographs, messages and landing pages together so the advert and the destination tell the same story.

Illustrative Juniper Yard concept showing an everyday hospitality business

Advertise something people can act on.

A seasonal menu, catering service or private event needs a clear offer and a working route to enquire.

What we do

Services & deliverables.

From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.

Digital marketing strategy

Audience research, channel planning, campaign objectives and budget allocation around your business goals.

Google Ads & PPC management

Search, Shopping, display and remarketing campaigns, with keyword research, ad copy and ongoing optimisation.

Paid social advertising

Facebook, Instagram and LinkedIn campaigns, with targeting, creative and testing suited to your audience.

Landing pages & conversion optimisation

Campaign landing pages and improvements to forms, calls to action and customer journeys.

Email marketing & automation

Newsletters, welcome journeys, follow-ups and customer campaigns, with consent and audience management built in.

Content & campaign creative

Ad copy, graphics, social assets and campaign content that work together across your marketing.

Analytics & conversion tracking

Google Analytics, Tag Manager and campaign tracking to connect spend with enquiries, bookings and sales.

Campaign management & reporting

Ongoing testing, budget reviews and clear reporting. Advertising spend and agency fees are agreed separately.

The possibilities · Concept projects

PPC & Digital Marketing, in everyday business.

Practical ideas for UK businesses, from independent shops and trades to professional practices and manufacturers. The businesses, logos and AI-generated scenes are fictional examples of what we could build. They are not client projects or achieved results.

Alder & Loom fictional brand logoConcept brand
AI-generated illustrative scene for Alder & Loom, a fictional retail & e-commerce business

Retail & E-commerce Illustrative brief

Alder & Loom

An independent UK homewares shop selling ceramics and textiles online.

Customers discover products on social media, then lose confidence when product options, UK delivery areas and charges are unclear.

Explore the proposed work

Make product content work harder

Plan a real product shoot, edit short styling clips and connect campaigns to the featured collections. Review profitable orders and returns alongside campaign spend.

How we would measure itTrack product-to-basket progress, checkout completion and margin after advertising.

Discuss a similar project ↗
Juniper Yard fictional brand logoConcept brand
AI-generated illustrative scene for Juniper Yard, a fictional hospitality business

Hospitality Illustrative brief

Juniper Yard

A neighbourhood bakery and coffee shop adding catering and private events.

The Instagram feed is busy, but customers cannot easily find current opening times or enquire about catering.

Explore the proposed work

Turn everyday work into a content plan

Plan a real bakery shoot, create short preparation clips and schedule seasonal posts that lead to the right menu or catering enquiry.

How we would measure itTrack catering enquiries, menu visits and time spent answering routine questions.

Discuss a similar project ↗
Rook & Rivet fictional brand logoConcept brand
AI-generated illustrative scene for Rook & Rivet, a fictional fabrication business

Fabrication Illustrative brief

Rook & Rivet

A small architectural metalwork studio making stairs, screens and balustrades.

The workshop produces detailed work, but its website and sales documents make every project look much the same.

Explore the proposed work

Find buyers specifying the right work

Build pages for the metalwork the team wants to win, then connect tightly scoped search campaigns and process-led social posts to a useful project enquiry form.

How we would measure itTrack enquiries with drawings, project fit and which pages assisted the enquiry.

Discuss a similar project ↗
Bracken & Borough fictional brand logoConcept brand
AI-generated illustrative scene for Bracken & Borough, a fictional property & estate agents business

Property & Estate Agents Illustrative brief

Bracken & Borough

An independent UK estate agency specialising in character homes in one local area.

The agency wants a stronger identity and a clearer reason for homeowners to request a valuation.

Explore the proposed work

Give each real instruction a launch plan

Plan consented property walkthroughs and campaign templates. Keep availability synced with the listing system and measure valuation enquiries separately from buyer views.

How we would measure itTrack valuation enquiries, suitable instructions and listing-data corrections.

Discuss a similar project ↗
Explore all 24 concept businesses across 12 sectors ↗

How it happens

From a conversation
to working properly.

  1. 01

    Strategy

    We define your goals, audience, and channels.

  2. 02

    Setup

    Campaign creation, tracking, and creative assets.

  3. 03

    Launch

    Campaigns go live with continuous optimisation.

  4. 04

    Report

    Monthly reporting with actionable recommendations.

Cost and commitment

Invest in the work.
See what it delivers.

Marketing retainers start from £500/month plus ad spend. Project-based campaigns start from £1,500.

Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.

All prices exclude VAT. Final scope and price agreed in writing.

Marketing retainer

From £500/monthexcluding VAT

  • Google + Microsoft Ads management
  • Monthly tuning, reporting and creative refresh
  • Landing page optimisation included
  • Plus your ad spend (typically £500-£2,000/month)

Project campaign

From £1,500excluding VAT

  • Single-campaign build (e.g. seasonal push, product launch)
  • Ad creative + landing page + tracking setup
  • 60-day run with mid-point review
  • One-off, no retainer commitment

If you’re not sure whether ads will work for your business, ask us, we’ll tell you straight, and not take you on if the numbers don’t add up.

Tell us what you have in mind.

An outline is enough. We will help you find the useful first move.

Discuss my project ↗

Before you decide

Good questions.
Straight answers.

Which marketing channels work best for businesses like ours?

We look at where your customers search, the value of a sale, your margin and existing enquiry data. That might point to SEO, Google Ads, paid social or email. We choose a focused starting channel and judge it by qualified enquiries or sales, not a universal channel ranking.

How much should we spend on ads?

We typically recommend starting with £500 to £1,000/month in ad spend. Whether that budget can produce a useful test depends on click costs, demand and conversion rate; we assess those before recommending spend.

Can you manage our social media?

Yes, we create and schedule content, respond to engagement, and run targeted ad campaigns on LinkedIn, Facebook, and Instagram.

How do you measure success?

We track enquiries, phone calls, form submissions, and revenue attributed to each channel. You get clear monthly reports showing ROI.

Do we need a good website first?

Your website is where ad traffic lands. If your site doesn't convert visitors, ad spend is wasted. We can advise on quick website improvements alongside marketing campaigns.

Keep exploring

Find the right fit.

Related services and real examples to help you choose the next step.

What could work
better for you?

A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.

Discuss your project Or get a free website review