From dormant to steady Regular enquiries from the site.

CRB Door Systems, based in Rotherham, installs and maintains commercial doors, shutters, and access systems across the UK. They already had a website when they came to us — but it was old, outdated, and doing nothing for the business. Enquiries weren’t coming through it. It looked like the company CRB had been a decade ago, not the one they are now.

Phase one — the website. We rebuilt the site with a proper lead-generation spine: dedicated service pages for each product type, clear routes to contact from every page, and targeted SEO against the commercial-door and access-systems terms that actually convert. Since launch, CRB has had a steady stream of web-sourced enquiries landing — a new channel where there was effectively none before.

Phase two — workspace migration. The site was the front door, but the back-office stack needed the same attention. We moved CRB off Microsoft and onto Google Workspace — partly for the day-to-day collaboration win, and partly to position them for AI. Google’s ecosystem plays well with the AI tooling we use for SMB clients, so the migration isn’t just about email: it’s laying the infrastructure for everything that comes next.

Phase three — kicking off now. We’re about to start work on CRB’s first piece of bespoke software: a custom stock management system to replace the manual tracking the team currently relies on. First phase scheduled, scope agreed. That’s the pattern we aim for — a website enquiry that turns into a long working relationship, where we stay in, keep spotting the next bottleneck, and keep building.