Audience planning
Job titles, seniority, sectors, company sizes and regions, sized before you spend.
LinkedIn ads · B2B
Reach the people who decide.
Target buyers by job title, sector and company, run lead gen forms and account-based campaigns, and hand every lead straight to your CRM.
From £500/month excluding VATOngoing management · See what is included
The starting point
What is getting
in the way?
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
Your buyers do not search for you
Many B2B buyers do not know they need a new supplier until something goes wrong. Search ads cannot reach them; LinkedIn can.
Boosted posts that go nowhere
Boosting a company post reaches the wrong people. Proper campaigns target by role, sector and company size.
LinkedIn feels expensive
Clicks cost more than on other platforms, so the targeting, offer and follow-up have to be right before spending.
No way to tell if it worked
Without tracking and CRM follow-up, LinkedIn leads disappear into an inbox and the campaign gets the blame.
The work in context · Illustrative scenes
Choose who sees it.
Pick the job titles, sectors and companies you want, then show them proof of work you have already done for firms like theirs.
Reach the people who sign off.
An engineering firm can put a relevant case study in front of operations and procurement managers at target companies.
What we do
Services & deliverables.
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
Account-based campaigns
Upload a list of target companies and reach the right people inside them.
Lead gen forms
Pre-filled forms inside LinkedIn that make it easy for busy people to respond.
Campaign creative
Ads built around case studies, guides and real proof, not generic slogans.
Retargeting
Follow up with people who visited your site or engaged with your content.
Insight Tag and tracking
LinkedIn tracking installed with consent, and conversions measured.
CRM hand-off
Leads sent straight to your CRM or inbox with a follow-up ready.
Monthly reporting
Reach among target accounts, leads and cost per lead.
How it happens
From a conversation
to working properly.
- 01
Size
Define and size the audience before any spend.
- 02
Build
Creative, forms, tracking and CRM hand-off set up.
- 03
Test
Run a set test and compare audiences and offers.
- 04
Scale
Put more behind what works and report monthly.
Cost and commitment
Invest in the work.
See what it delivers.
LinkedIn ads management starts from £500 a month excluding VAT. Ad spend is paid directly to LinkedIn. A one-off campaign launch with audiences, creative and tracking starts from £1,500.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
Ongoing management
From £500/monthexcluding VAT
- Audience and creative testing
- Lead forms and retargeting
- Monthly report on leads and target accounts
- Ad spend paid directly to LinkedIn
Campaign launch
From £1,500excluding VAT
- Audience plan and target account list
- Creative built around your proof
- Tracking and CRM hand-off set up
- A set test period with a clear read-out
Know exactly who you want to reach?
Tell us the job titles, sectors or companies you want in front of. We will tell you how big that audience is on LinkedIn and what a sensible test would cost.
Before you decide
Good questions.
Straight answers.
Are LinkedIn ads worth it for small B2B firms?
They can be, when a single customer is worth a lot and you can describe exactly who buys. For low-value or very local work, Google Ads or local SEO is usually better value.
How much ad budget does LinkedIn need?
LinkedIn clicks cost more than most platforms, so a meaningful test usually needs more than a token budget. We work it out from your audience size and what a customer is worth.
Can we target specific companies?
Yes. You can upload a list of companies and reach people in chosen roles inside them. This is the basis of account-based marketing.
Do you post on our LinkedIn page too?
That is organic social media, which we also do. See our social media service; it works well alongside paid campaigns.
Keep exploring
Find the right fit.
Related services and real examples to help you choose the next step.
What could work
better for you?
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.