Ideal customer and account lists
Define the firms worth winning and build a named target list with the people who decide.
Demand generation · ABM & LinkedIn
Be known before they need you.
Account-based marketing, LinkedIn, content and email that keep you in front of the firms you want to win, so you are on the shortlist before the search starts.
From £500/month excluding VATFocused programme · See what is included
The starting point
What is getting
in the way?
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
You only hear about projects once they go to tender
By the time a project is out to quote, the buyer often has a preferred supplier. The firms that win were in touch months earlier.
Big customers do not know you exist
You could serve larger firms, but nobody there has heard of you. Cold calls go nowhere and the website alone does not reach them.
Marketing stops when the order book is full
Busy months leave no time for marketing, then the pipeline dries up. Demand generation keeps running in the background.
Sales and marketing are not joined up
Whoever sells needs to know which firms are engaging with your content so they can pick up the phone at the right time.
The work in context · Illustrative scenes
Be known before the tender.
Steady, useful content and targeted campaigns keep you in front of the firms you want to win, long before a project goes out to quote.
Reach the people who decide.
An engineering firm can target named accounts on LinkedIn and follow engagement so the phone call lands at the right time.
What we do
Services & deliverables.
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
Account-based marketing (ABM)
Campaigns aimed at specific companies: LinkedIn ads, tailored pages and direct outreach to named accounts.
LinkedIn for the business and owner
Company page and founder posts planned and drafted, so decision-makers see you regularly.
Inbound content
Guides, case studies and comparisons that answer buyer questions on Google and in AI search.
Multichannel campaigns
Email, LinkedIn, ads, video and events working together around one message and one offer.
Email nurture
Useful, occasional emails to past enquiries and contacts so you stay in mind until the timing is right.
Engagement signals
Know which target firms are visiting, opening and engaging, so sales can call at the right moment.
AI research and drafting
AI does account research and first drafts at speed; people check, edit and decide.
How it happens
From a conversation
to working properly.
- 01
Define
Agree who you want to win and build the target account list.
- 02
Plan
Pick the message, the content and the channels that reach those people.
- 03
Run
Publish, advertise and email to a steady rhythm, month after month.
- 04
Hand over
Pass warm accounts to sales with the context they need to call.
Cost and commitment
Invest in the work.
See what it delivers.
Demand generation starts from £500 a month excluding VAT, plus any ad budget paid directly to LinkedIn or other platforms. Larger programmes with content, ABM and email together are usually on our £1,250 to £1,950 monthly growth plans. Agreed before work starts.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
Focused programme
From £500/monthexcluding VAT
- One channel done well, usually LinkedIn or email
- Target account list and monthly content
- Monthly engagement report
- Ad spend paid directly to the platform
Growth programme
From £1,250/monthexcluding VAT
- ABM, content, SEO and AI search together
- Case studies and guides written for your buyers
- Engagement signals shared with your sales team
- Three-month minimum, then month to month
Got a list of firms you would love to work with?
Send us the type of customer you want more of, or the actual names. We will show you how to get in front of the people who decide.
Before you decide
Good questions.
Straight answers.
What is the difference between demand generation and lead generation?
Demand generation makes buyers aware of you and your expertise before they need a supplier. Lead generation captures them when they are ready to enquire. Most firms need both; demand generation fills the pipeline that lead generation converts.
What is account-based marketing (ABM)?
Marketing aimed at a list of specific companies rather than everyone. You choose the firms you want to win, then reach the people who decide there with tailored ads, content and outreach.
How long before demand generation works?
Expect three to six months before it shows clearly in enquiries, because B2B buying cycles are slow. We report engagement from target accounts monthly so you can see it building.
Do we need a big team for this?
No. As an AI-native micro-agency we use AI for research and first drafts, so a small senior team can run a programme that would normally need several people.
Keep exploring
Find the right fit.
Related services and real examples to help you choose the next step.
What could work
better for you?
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.