Content marketing · B2B
Case studies, buyer guides and technical answers written from short interviews with you, built to rank on Google and get cited by AI assistants.
From £1,250/month excluding VATContent, SEO and AI search · See what is included
Work you can see
Automatic & industrial doors · Avanti Doors
Improved Google rankings and ongoing SEO
We built a brand-new site around Avanti’s commercial door products and services, improved its search foundations and continue to support its SEO.
The starting point
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
You can answer any technical question on the phone, but none of it is written down where buyers and search engines can find it.
Buyers want proof you have done similar work. Without written case studies, sales calls rely on "trust us".
Generic articles written for the sake of posting do nothing. Content needs to answer real buyer questions to earn visits and enquiries.
When buyers ask ChatGPT for a supplier, it quotes firms with clear, specific content. If you have none, you are not in the answer.
The work in context · Illustrative scenes
A short interview turns the answers you give on the phone into case studies and guides buyers and AI assistants can find.
A fabricator's finished projects, written up properly, are the proof a buyer forwards to their boss.
What we do
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
The questions buyers ask, the searches they make and the order to publish in, agreed with you.
Real jobs written up with the problem, the work and the result, with photos where possible.
Costs, options, standards and "X vs Y" pages that answer what buyers weigh up.
Specs, processes and materials explained clearly, from a short interview with you.
Clear facts, structure and schema so ChatGPT, Gemini and Perplexity can cite you.
Capability statements, proposal sections and one-page PDFs your team can send.
Each piece turned into LinkedIn posts, emails and short videos.
Which pages bring visits, citations and enquiries, reported monthly.
How it happens
A short call with you or your team to capture the expertise.
We draft, you check facts, we finish and publish.
Share it on LinkedIn, by email and in sales conversations.
Track visits, AI citations and enquiries from each piece.
Cost and commitment
Content marketing is part of our search and growth plans, from £1,250 a month excluding VAT, which cover content, SEO and AI search together. Individual case studies or a set of buyer guides can be quoted as a one-off project.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
From £1,250/monthexcluding VAT
Quoted per project
That is normal. We interview you for twenty minutes, then do the writing. Tell us the questions customers always ask and we will show you what to publish first.
Before you decide
Publishing useful material, such as case studies, guides and technical answers, that helps business buyers understand their options and trust you before they make contact.
No. We interview you for a short time and do the writing. You check the facts before anything is published.
AI helps with research and first drafts. The substance comes from you and your real jobs, and a person edits everything. That is what makes it accurate and worth citing.
Quality beats frequency. Two or three genuinely useful pieces a month will usually do more than weekly filler.
Keep exploring
Related services and real examples to help you choose the next step.
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.