Avanti Doors · Website & ongoing SEO
A targeted rebuild. Ongoing search growth.
A brand-new, targeted website for Avanti Doors, with clearer commercial door services, improved Google rankings and ongoing SEO. Plus Google Workspace and Gemini.
What changed for the business.
Avanti Doors, based in King’s Lynn, install, maintain and repair automatic and industrial doors, gates, barriers and manual door systems for commercial sites. They first came to us to move company email off the shared hosting server. The relationship grew into a complete website rebuild and ongoing SEO.
A brand-new website, built around the work they want
We rebuilt the entire site in Astro, with a clearer focus on Avanti’s commercial customers and the services they need. Product pages explain the door and access systems available. Dedicated service pages cover installation, maintenance and repairs, while sector and coverage pages help buyers find the right support for their premises.
Real project examples show the work Avanti delivers. Clear quote and contact routes help visitors take the next step, whether they are planning an installation or need help with an existing door.
The rebuild included performance improvements, compressed imagery, accessibility work, structured data and SEO foundations. At launch, it achieved 100 across all four Google PageSpeed Insights categories: Performance, Accessibility, Best Practices and SEO. Those were launch measurements, rather than a promise that every page will always score 100.
Improved rankings, with SEO continuing after launch
The targeted rebuild has helped improve Avanti’s Google rankings and search visibility. SEO is ongoing, with the website continuing to develop around the products, services and locations relevant to the business.
This is a continuing website and search relationship. The new site gives the business a stronger starting point; ongoing SEO builds on it as search performance and customer needs evolve.
The digital foundation behind the website
Before the rebuild, we moved Avanti from shared hosting email to Google Workspace, with dedicated mailboxes, calendar and shared files. We also enabled Gemini for practical AI-assisted work across the team.
The work now spans a new commercial website, ongoing search optimisation and the tools Avanti uses day to day.
"We came to Chris to sort our emails out. We ended up with the email migration, a new site that scores 100 everywhere Google measures, and a team running on Google Workspace with Gemini. Each phase paid for itself before we moved to the next."
Owner, Owner, Avanti Doors
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A 15-minute chat with the people who do the work. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.
Phone0161 399 6546
Studio81 Penny Meadow, Ashton-under-Lyne, OL6 6EL
HoursMon-Fri · 09:00-17:00 UK time