Avanti Doors · Digital foundation
A faster foundation for growth.
Architectural door firm: email off shared hosting onto Google Workspace + Gemini, then full Astro website rebuild, 100/100 PageSpeed (all four categories), schema, SEO foundations, measurable GSC lift. Each phase paid for itself.
The evidence, at a glance.
Avanti Doors, based in King’s Lynn, design and install architectural doors for homes and commercial sites across the UK. They came to us with a specific problem: company email ran off a shared hosting server, the same one the website sat on, and they wanted it sorted properly before it started costing them enquiries.
That is the industrial pattern again: fix the foundation, then make the website work as a serious front door for the audience that actually buys doors.
Phase one, workspace migration. We moved Avanti off the shared server and onto a dedicated Google Workspace. Proper mailboxes, calendar, shared drive, and Gemini enabled across the team for AI-assisted work. Email stopped being a point of failure and started being a tool the business actively uses.
Phase two, the website. Once the back-office was stable, we turned to the public site. The legacy site was slow, underperforming on Google PageSpeed Insights, and missing the schema markup and SEO foundations that help a specialist business get found for what it actually does. We rebuilt the entire site in Astro and optimised every layer: compressed and lazy-loaded imagery, accessibility fixes, structured data Google expects, and no render-blocking waste. Result: 100 across all four Google PageSpeed Insights categories (Performance, Accessibility, Best Practices, and SEO) and a measurable lift in search visibility in Google Search Console.
We work with Avanti on a project-to-project basis now. They come back when the business needs the next piece, and because each phase earned its keep on its own, there’s always a clear case for the next one.
01
Workspace Migration
Business email, files and collaboration moved onto a stable managed foundation.
03
Performance Optimisation
Fast loading, stable interaction and measurable technical quality.
04
Accessibility
Inclusive interaction and content patterns across devices and input methods.
06
Schema Markup
Structured data that helps search engines and AI systems understand the business.
"We came to Chris to sort our emails out. We ended up with the email migration, a new site that scores 100 everywhere Google measures, and a team running on Google Workspace with Gemini. Each phase paid for itself before we moved to the next."
— Owner, Owner, Avanti Doors
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Want what Avanti Doors got?
A 15-minute chat with Chris & Kay. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.