Capability pages
One page for each thing you make or do, with equipment, materials, sizes and tolerances. Buyers search for specifics, so the page should say them.
Manufacturing · Websites and search
Web design for UK manufacturers, built to win enquiries.
Websites and search that help buyers shortlist you and ring, then trade commerce, custom software and practical AI when the firm is ready.
Price and first step
Web design and SEO, priced up front.
A manufacturing website starts from £5,950 ex VAT, and most projects cost between £5,950 and £12,000 depending on the pages, the content and any connections to other systems. SEO on its own starts from £750 a month. Google and AI search plans run from £1,250 to £1,950 a month with a three-month minimum. You get a fixed quote before work starts.
- From £5,950
- for a website, ex VAT. Most projects £5,950 to £12,000
- From £750
- a month for SEO on its own, ex VAT
- From £1,250
- a month for Google and AI search, three-month minimum, ex VAT
~42% full-year revenue growth at UK Workbenches, from the new Shopify store and paid search together
+28% average order value. Percentages, not absolute figures
+61% mobile conversion rate
What a manufacturing website has to do.
Buyers look you up before they ring. These six checks decide whether they do.
Real photography
Your shop floor, your machines and your finished work. Buyers can tell a stock factory photo from a real facility.
Certifications in view
ISO 9001 and the other accreditations buyers filter on, shown where nobody has to hunt for them.
Case studies that read like jobs
The problem, what you made and what happened. Three or four solid write-ups beat fifty unlabelled photos.
Mobile that works
Tables that resize, a number to tap and a form that works on a phone.
A plain quote route
A phone number and a short form on every key page, with someone watching the inbox.
Read the full checklist →Get the free six-page review checklist →
Manufacturing website design, with real examples.
Two UK manufacturers, with what each case study says and what it does not.
UK Workbenches, Mossley
A trade store built for industrial buyers
We rebuilt an old OpenCart site on Shopify around how trade buyers shop, with filters for load rating, dimensions, material and configuration, clear specification tables, trade accounts and purchase order numbers at checkout. Over the full year revenue grew by roughly 42%, average order value rose 28% and mobile conversion improved 61%.
The new store and paid search started together, so we cannot say how much each contributed. These are percentages, not absolute figures, and they are not adjusted for seasonality or price changes.
Kingsland Fabrications, Warrington
A first proper website for a fabricator
Kingsland came to us for their first proper website. It has on-site photography, clear services and enquiry forms, and it brings organic enquiries the firm never got from word of mouth alone. We have no published figure for the website itself. The bigger win was the custom MES and production AI built afterwards, which took the shop to roughly 120% revenue growth against its start-of-year plan that financial year, with no increase in the wage bill.
That 120% is a comparison with the plan, not a year-on-year figure, and it came from the system rather than the website. Absolute revenue stays private to the client.
SEO for manufacturers.
Be found for what you make and do, not only for your company name.
Most manufacturers show up when someone searches their name. New buyers search for a process, a material or a product, so each capability needs its own page that says what you can do in the words a buyer would type.
Our SEO work starts with a baseline of Search Console, technical health, page quality, competitors and the route from a search to an enquiry. We then agree the order of jobs most likely to help, build or improve the capability and product pages, and report on enquiries as well as rankings.
SEO on its own starts from £750 a month. Google and AI search plans run from £1,250 to £1,950 a month with a three-month minimum. All prices exclude VAT, and nobody can promise a ranking.
At UK Workbenches we ran SEO around high-intent industrial workbench searches alongside paid search, so the published growth figure covers both together and cannot be split.
How our SEO service works →Google and AI search prices →Our guide to marketing for manufacturers →
The daily friction we hear about.
01
Buyers can't find your capabilities online
Procurement managers search Google before picking up the phone. If your processes, materials and capabilities are not listed clearly and optimised, new customers will not find you.
02
Your website doesn't reflect the quality of your work
You run a tight operation on the shop floor. Your website should show the same level of professionalism, not look like it was knocked together in an afternoon.
03
You're losing contracts to competitors with better websites
When a buyer is choosing between you and a competitor, the one with the clearer, more informative website has the edge.
04
Your certifications and capabilities are buried or missing
ISO 9001, AS9100, IATF 16949, these matter to buyers. If they can't find them in seconds, they'll move on.
What we can build for manufacturing.
01
Capability-led websites
Fast websites that make processes, machinery, capacity, certifications and proof easy for procurement teams and engineers to understand.
See how we build it 02SEO and GEO for manufacturers
Capability and product pages plus search foundations that help buyers find you for the materials, processes and products you actually offer.
See how we build it 03Trade e-commerce
Online catalogues, account pricing, bulk ordering and repeat purchasing connected to stock and fulfilment for parts, consumables or standard products.
See how we build it 04Custom production software
Job tracking, scheduling, stock, quality and management dashboards built around the way work moves through your factory, not around a generic software package.
See how we build it 05AI workflow agents
Agents that monitor shared inboxes, prepare quotes, chase missing information, update records and route exceptions to the right person for approval.
See how we build it 06Drawing and document automation
Extract useful data from drawings, purchase orders, delivery notes and invoices, then check, match and pass it into the systems your team already uses.
See how we build itNeed a different starting point? See all our services →
Practical AI patterns for manufacturing.
Each page explains a specific workflow, the human safeguards and a sensible first scope. Named client proof is labelled separately.
Things people in this sector ask us.
01 How much does a manufacturing website cost?
Websites start from £5,950 excluding VAT, and most projects cost between £5,950 and £12,000. The price depends on the number of pages, the content and any connections to other systems. You get a fixed quote before work starts.
02 What do you need from us to build a manufacturing website?
Real photos of your shop floor, machines and finished work, your certifications and accreditations, and a few jobs we can write up as case studies. Each capability gets its own page covering equipment, materials, sizes and tolerances, so your team's knowledge matters more than any template. If the photos are not ready, we can advise on what to shoot. Clear phone photos of real work still beat stock images.
03 Is SEO included in the website price?
The foundations are: clear page titles, useful content, technical setup and enquiry tracking at launch. Ongoing work to grow your visibility on Google and in AI search is priced separately. SEO on its own starts from £750 a month, and the combined Google and AI search plans run from £1,250 to £1,950 a month with a three-month minimum. All prices exclude VAT.
04 Can you help us get found for what we make?
Yes, that is what our SEO work is for. We build a page for each process or product range in the words buyers search with, fix the technical basics and track the enquiries that follow. At UK Workbenches we ran SEO around industrial workbench searches alongside paid search, so the published growth figure covers both together and cannot be split. We do not promise rankings.
05 Do you understand manufacturing?
Our published work is with industrial product manufacturers and fabricators (for example UK Workbenches and Kingsland Fabrications). The same patterns apply to other make-to-order shops: enquiries, quotes, drawings, invoices and shop status. We only claim verticals where we have real delivery.
06 Have you actually built AI for manufacturing businesses?
Yes. For Kingsland Fabrications (steel fabrication, Warrington) we built a custom MES plus production AI. That financial year: ~120% revenue growth versus the start-of-year plan with no increase in the wage bill, capacity from productivity. Paint notes, invoice matching, drawing extraction and a shop-floor assistant run in production. The website was the door, the system is the win.
Adjacent industries we work in.
What could work
better for you?
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.