Every Enquiry Replied To. Every Lead Followed Up.
Half your enquiries are tyre-kickers; the other half are real money. Right now they all sit in the same inbox getting a slow human response, while the good ones go cold. AI sorts the mess in seconds — and your team only spends time on the work that's worth winning.
The promise
Where it hurts
The trades & contractors reality.
Trades businesses are run by people who'd rather be on site than at a desk. The inbox piles up, the missed calls don't get returned, and customers don't hear back until the evening — by which point a competitor's already booked the survey. Response time is the single biggest predictor of conversion, and trades are losing on it.
What we actually build
Tuned for trades & contractors.
Read every enquiry — from anywhere
Email, website form, WhatsApp, Facebook message, voicemail transcript. All routed through one pipeline.
Classify and score
Job type, size, urgency, geographic reach, customer profile. Bad fits get a polite redirect. Good ones routed to the right person with context.
Draft a personalised reply
Not "thanks." A real first reply: what you do, your rough timing, a question that moves it forward (need more info, can you confirm address, when's convenient for a site visit).
Follow up the warm ones
Sent the quote, they went quiet? 7-day nudge, 14-day check-in, 30-day final. Personalised every time. The follow-up work nobody has time to do, done automatically.
Adjacent engagement
The outcome.
GSC shows existing search demand: "automation for trades and service businesses" ranking pos 6.9, "ai marketing services scaffolders" pos 10. Pattern works across trades that rely on quoted work and warm follow-up.
This is what the pattern delivers in this industry — built on our delivery experience in adjacent sectors, not a direct engagement we can claim. Honest disclosure: when we say "we built this," we mean it.
Typical stack
We integrate with what you have.
- Email (Gmail / Outlook)
- Website contact forms
- WhatsApp Business
- Pipedrive / HubSpot / custom CRM
- Quote-generation tools (e.g. JobNimbus, ServiceTitan)
If your stack isn't listed, ask — almost always we can integrate. We've connected to bespoke MES, ancient on-prem systems, and email-only interfaces.
Pricing
Fixed fee, phased delivery.
£3,200–£8,000 for build, ~£200–£400/month for hosting
From £3,200
Enquiry triage for trades & contractors
- Workflow audit + industry-specific spec
- Build, integrations, and tuning to your real data
- Live deployment in your environment
- Ongoing tuning + accuracy monitoring
Questions
Things people in this industry ask us.
01 Won't my customers know it's AI?
They're getting a fast, personalised first reply that says "yes we can help with X, here's our next step" — vs the alternative of 24-hour silence. Much better experience for the customer; they just want a response.
02 How does it know which jobs are worth quoting?
A mix of: keywords (job type, urgency), value indicators (project size, named developer customers), and learning from your past quote-to-win ratio. We tune the scoring with you so it matches your judgement.
03 Can it actually generate quotes?
For standard jobs with predictable pricing, yes — typically as a draft for you to review. For bespoke jobs requiring site survey, the AI does the booking and reply, your estimator does the survey and price.
04 Will it work for one-man-band trades?
Yes — and arguably it's most valuable here. If you're on the tools all day, the inbox is your single biggest growth blocker. AI handles the inbox while you handle the work.
05 What about phone-only customers?
Voicemails get transcribed and routed through the same pipeline. SMS reminders sent to customers who prefer phone contact. The AI doesn't replace your phone — it just makes sure nothing falls through.
The pattern
See enquiry triage for other industries.
Enquiry triage
Half your enquiries are tyre-kickers.
Same pattern, different industries
Related solutions.
Let's see if we can help.
A 15-minute chat with Chris & Kay. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.