Every Enquiry Read. Every Lead Followed Up.
Half your enquiries are tyre-kickers. The other half are real money. Right now they all land in the same inbox, get a slow human response, and the good ones go cold while you're replying to the bad ones. We build AI that reads every enquiry, scores it, routes it, drafts a personalised response, and chases the ones that go quiet, so your team only spends time on the work that matters.
The problem, in plain English.
You're slow to respond and you know it
"Quote me for…" arrives at 5:30pm Friday. You see it Monday. By Tuesday they've gone elsewhere. The data is depressingly consistent: response time is the #1 predictor of conversion for SMB enquiries.
Every enquiry gets the same energy
Your team is firefighting. The £200 garden-shed enquiry and the £40k commercial fit-out get the same 24-hour response and the same generic reply, because there's no time to triage.
Follow-up is the work nobody does
You sent the quote. They went quiet. Three months later you bump into them in the pub and they say "yeah, sorry, never got round to replying." That's pure lost margin and nobody's job is to chase it.
Your CRM is a graveyard
Old leads, half-finished notes, conversations that never made it in. AI can both read incoming enquiries and bring the CRM back to life by mining the email history.
What actually happens.
Read every enquiry: from anywhere
Email, website forms, WhatsApp, Facebook messages, voicemail transcripts, even handwritten notes scanned in. All routed through one pipeline.
Classify and score
Job type, urgency, fit, likely value, geographic reach. Bad fits get a polite redirect. Good ones get fast-tracked to the right person with context already written.
Draft a personalised response
Not "thanks for your enquiry." A real first reply: what we can do, our rough lead time, a question that moves it forward. Sent automatically or queued for a human to send in one click.
Chase what goes quiet
Seven days no reply: a nudge. Fourteen days: a check-in. Thirty: a final "we'll close the file unless we hear back" with a one-click reactivation. All personalised. All logged. None forgotten.
Fixed fee, phased delivery.
£3,200-£8,000 for build, ~£200-£500/month for hosting + tuning
From £3,200
Enquiry triage
- Workflow audit + scope
- Build, integrations, and tuning to your real data
- Live deployment in your environment
- Ongoing tuning + accuracy monitoring
What people ask us.
01Won't customers be put off by an AI reply?
They're not getting "an AI reply", they're getting a personalised first response that's reviewed by a human (in the cautious setup) or sent automatically (in the speed-focused setup). The customer can't tell the difference; they just get a fast, relevant reply that says "yes we can help with X, here's a question to move forward." Way better than a 24-hour silence.
02How does it know which enquiries to flag urgent?
A combination of: keywords ("urgent", "this week", deadline language), value indicators (budget mentions, project size, named customer types), and historical patterns from your own data. We tune the scoring with you so it matches your judgement.
03What about quote follow-ups specifically?
That's usually the highest-ROI workflow. The system tracks every quote sent, watches for replies, and chases ones that go quiet at the cadence you set (7/14/30 days is typical). Personalised every time, referencing what they asked about, when, and a relevant nudge.
04Will it work with our CRM and inbox?
Yes, Gmail, Google Workspace, Microsoft 365, Outlook on most CRMs (HubSpot, Pipedrive, Capsule, Salesforce, custom). We can also start without a CRM and add one later if needed.
05Does it write in our tone of voice?
Yes, we tune the system with examples of your actual past replies. The output sounds like your business, not a generic template. We'll review samples before anything goes out to a real customer.
Which industries this suits.
Other AI work we build.
More Enquiry triage patterns and proof
- Invoice PO matching for fabricators, Kingsland Fabrications
- Engineering drawing and cut-list extraction, Kingsland
- Shop-floor AI assistant running daily, Kingsland
- E-commerce AI tools for product businesses, UK Workbenches
- Reactive maintenance AI for doors & access, DoorOps
- AI Invoice Matching for Fabricators
- Workflow Automation for Fabrication
- Document Extraction for Fabrication
- Quote Generation for Trades & Fabricators
- QC Inspection Automation for Manufacturing
- Enquiry Triage & Workflow for Hospitality/Trades
- Kingsland Fabrications, full MES + AI systems case study
- UK Workbenches, ~42% revenue growth (Shopify + PPC)
- CRB Door Systems, Rotherham industrial doors proof
- Free website and AI-readiness check
Ready to win more
and do more with
less staff?
- More enquiries & better rankings
- Smoother operations & less admin
- Faster quoting & better follow-up
- More jobs completed, without hiring more
Book a free strategy call
and let’s map out your clear next step.
Book My Strategy Call No pressure. Just practical advice.