Website migration · SEO
Every old page mapped and redirected, tracking carried over and Search Console checked before and after launch, so the new site keeps the enquiries the old one earned.
IncludedWith a Happy Webs website · See what is included
Work you can see
E-commerce · UK Workbenches
Shopify rebuild, PPC and ongoing development
A move from OpenCart to Shopify improved product discovery and the mobile buying journey, supported by ongoing marketing and development.
Automatic & industrial doors · Avanti Doors
Improved Google rankings and ongoing SEO
We built a brand-new site around Avanti’s commercial door products and services, improved its search foundations and continue to support its SEO.
The starting point
Start with the thing that costs you time, enquiries or confidence. We shape the work around it.
Slow WordPress with too many plugins, a Wix site you cannot extend, an old shop on shared hosting. You know it needs to move, but you are worried about what happens to the enquiries.
Plenty of designers launch a lovely new site and forget the old addresses. Google sends visitors to pages that no longer exist and rankings drop for months.
If enquiries fell after a new site went live, the cause is usually missing redirects, lost page content or changed titles. Much of it can be recovered.
A rebrand, a new domain or combining several sites into one needs careful planning so search engines and customers follow you to the new address.
The work in context · Illustrative scenes
Map every page that brings visitors before the old site is switched off, then check Search Console until the new one settles.
A fabricator moving off an old site needs the pages that rank for its processes and towns to land safely on the new one.
What we do
From a one-off project to ongoing support. We agree which services you need, what we will deliver and the cost before work starts.
We crawl the old site and pull Search Console data to find every page that brings visitors, links or enquiries.
Every old address mapped to its best new home, with permanent (301) redirects set up and tested before launch.
Pages that rank keep their key content, titles and headings, so the new site does not throw away what was working.
Analytics, conversion tracking and call tracking moved across so you can compare before and after.
Sitemaps submitted, redirects tested, robots rules checked and Search Console watched on the day.
We watch rankings, crawl errors and enquiries for the weeks after launch and fix issues as they appear.
Already lost traffic after a rebuild? We find what went missing and put it back.
WordPress, Wix, Squarespace, OpenCart and old custom sites moved to a fast open-source build or to Shopify for trade shops.
How it happens
We crawl the old site, export Search Console and analytics data and list every page worth protecting.
Each old address gets a new home. You see the redirect map before anything goes live.
Redirects, sitemaps, tracking and search settings are tested on launch day.
We monitor rankings, errors and enquiries after launch and fix problems quickly.
Cost and commitment
When we build your new website, the migration work is included in the website quote, which starts from £5,950 excluding VAT. If another agency is building the site, or you need traffic recovered after a rebuild, we quote the migration on its own after a free review.
Your quote sets out the scope, timescale and support. We share progress early and check the work before launch.
All prices exclude VAT. Final scope and price agreed in writing.
Included
Quoted after review
The best time to ask is before the new site goes live. Send us the link and we will tell you what needs protecting.
Send us your current website before you sign anything off. We will tell you which pages bring in search traffic and what needs protecting in the move.
Before you decide
A small wobble for a few weeks is normal. Big drops usually come from missing redirects or lost content. With a proper redirect map and launch checks, most sites hold their rankings and often improve because the new site is faster and clearer.
A permanent redirect from an old web address to a new one. It sends visitors and search engines to the right page and passes on most of the old page's search value.
Yes. We can do the audit, redirect map and launch checks alongside another agency, as long as we can get access to the old site data and the new site before launch.
Often, yes. We compare the old pages with the new ones, find the missing redirects and content, and put them back. The sooner it is done, the faster rankings recover.
WordPress, Wix, Squarespace, OpenCart, older custom sites and more. We usually move business sites to a fast open-source build on Cloudflare, and trade shops to Shopify where that suits how customers buy.
Keep exploring
Related services and real examples to help you choose the next step.
A new website. More customers. Less admin.
Tell us where you want to get to. We will reply within one working day.