The decisions that actually matter.
Most online comparisons are written by people with one tool to sell. We deliver across both Workspace and M365, build bespoke AI alongside recommending ChatGPT Enterprise to clients who only need horizontal productivity. These pages take real positions — including the rare cases where we'd recommend not hiring us.
The comparisons
Google Workspace vs Microsoft 365 — for UK SMBs Who Actually Care About AI.
For most UK SMBs starting fresh in 2026, Google Workspace + Gemini wins on price (~£13 vs ~£36 per user/month for the AI-included tier), AI-feature quality, and integration depth between apps.
Gemini vs Copilot — Which AI Assistant Actually Helps Your Team?
For everyday SMB use — drafting emails, summarising docs, generating content, basic data analysis — Gemini is the better deal.
Bespoke AI software vs SaaS AI tools — when should you build?
For horizontal use cases (email drafting, generic content, transcription, scheduling), SaaS wins on cost and speed-to-value.
Internal AI Assistant vs ChatGPT Enterprise — Which Fits Your Business?
ChatGPT Enterprise and Claude for Work are excellent for horizontal use (drafting, research, brainstorming, summarising) with privacy guarantees.
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