Fill the Diary. Stop Living in the Inbox.
Hospitality runs on the inbox and the phone. Every enquiry, every dietary requirement, every "can we move it from 7 to 7:30" lands on whoever's nearest. We build booking automation that handles enquiries, group bookings, deposits, confirmations, and reminders — so your front-of-house and management team can spend time on the guests in front of them, not the ones emailing.
The promise
Where it hurts
The real friction we hear about.
The booking inbox is unmanageable
Mixed enquiries: tables for two, 30-person Christmas parties, allergy notes, "can you do gluten-free", "we need a high chair." Some need answering in 5 minutes, others can wait a day. Right now they all wait the same.
Group bookings live in someone's head
The £2,000 wake on Saturday. The 40-cover function on the 23rd. Deposit taken? Menu confirmed? Dietaries collected? Reminders sent? Each one a series of small tasks that only happen if someone remembers.
No-shows kill margin
A table that doesn't turn up isn't just an empty cover — it's a refused turn-away from earlier that night. Pre-authorisations, deposits, and reminder sequences cut no-show rate dramatically. Nobody has time to set them up manually.
Multi-site is exponential
One pub: just about manageable. Three sites with a shared brand: chaos. Bookings end up duplicated across systems, group enquiries get lost between sites, and no one has the consolidated picture.
How it works
What we actually build.
Triage every enquiry
Email, website form, WhatsApp, phone transcription. AI classifies (table booking, group, event, supplier, complaint) and routes to the right inbox, with a draft reply ready.
Handle group bookings end-to-end
Initial enquiry → date/menu options → deposit request → confirmation → dietary collection → reminder sequence → day-of summary to the kitchen and front-of-house. Each step automated; each step has a manual override.
Connect to the systems you already use
OpenTable, ResDiary, SevenRooms, Google Calendar, Square, Lightspeed, Stripe for deposits. Where APIs exist, we use them; where they don't, we work around it.
Cut no-shows with intelligent reminders
Personalised reminders 24-48 hours before. Easy reschedule/cancel link. Pre-authorised deposit where appropriate. The kind of friction that turns "yeah might come" into "yes definitely" or "actually no, sorry."
Proof
Real outcomes, not slideware.
Booking and operational engagement spanning the venue's digital presence and operations. Pattern replicable to pubs, restaurants, hotel-restaurant groups across the UK.
Industry fit
Where this lands hardest.
Pricing
Fixed fee, phased delivery.
£3,200–£10,000 for build, ~£200–£500/month for hosting + tuning
From £3,200
Typical booking automation build
- Workflow audit + spec phase
- Build, integrations, and tuning to your data
- Live deployment in your environment
- Monthly support and accuracy monitoring
Questions
Things people ask us about this.
01 Can it work alongside our existing booking system?
Yes — the AI layer sits in front. Whether you use OpenTable, ResDiary, SevenRooms, Square, or a custom booking system, we work with it rather than replace it. Customers still get a booking confirmation from your existing system; the AI handles the bits in between.
02 What about phone bookings?
We can transcribe voicemails and route them through the same pipeline. For live calls, we typically don't replace front-of-house — but we can hand staff a 30-second summary of the customer's booking history before they pick up.
03 How does it handle complaints and sensitive enquiries?
Those get flagged for a human immediately — not drafted by AI. The system's job is to classify quickly and route to the right person with context, not to reply in tone-deaf ways. We tune what counts as "sensitive" with you during build.
04 Will it write in our tone of voice?
Yes — we tune on your past replies so the output sounds like your venue, not a generic chain. For multi-site groups, each site can have its own tone where useful.
05 How long until we see results?
Inbox load drops immediately on launch. No-show rate reduction shows up over 2-3 months of consistent reminder/deposit handling. Group booking conversion typically improves within the first month as response times drop from "next morning" to "in the next 20 minutes."
Related
Other AI patterns we deliver.
Let's see if we can help.
A 15-minute chat with Chris & Kay. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.