What we need to see
Your calendars, appointment types, availability rules, cancellation policy and examples of awkward bookings.
Booking automation · Pubs, restaurants & hotel-restaurant groups
Fill the Diary. Stop Living in the Inbox.
Hospitality runs on the inbox and the phone, and AI is uniquely good at handling both. We build booking automation that triages every enquiry, handles group bookings end-to-end, sends personalised reminders, and quietly cuts your no-show rate. Anchored in our real engagement with The Bridge at Leigh.
Tell us the task, your current tools and where the work gets stuck. We will help you choose a sensible first scope.
The pubs, restaurants & hotel-restaurant groups reality.
Your front-of-house team is wonderful with the guests in front of them. They're less good at the inbox, group enquiries, dietary requests, allergy notes, "can we move it from 7 to 7:30," wake bookings, Christmas parties. Different urgencies, different cadences, all landing in one place and competing with the actual service work.
The work in context · Illustrative scenes
Start with the pubs, restaurants & hotel-restaurant groups workflow.
Use representative inputs from the business to scope booking automation. Agree what the system prepares and what a person needs to check.
Make the handover part of the build.
Test normal work, missing information and failures with the team, then hand over clear review steps and practical guidance.
Tuned for pubs, restaurants & hotel-restaurant groups.
01
Triage every enquiry
Email, website form, WhatsApp, phone-message transcript. AI classifies (table booking, group, event, supplier, complaint) and routes with a draft reply ready.
02
Group booking end-to-end
Initial enquiry → menu and date options → deposit request → confirmation → dietary collection → reminder sequence → day-of summary to kitchen and FoH. Each step automated; each step has a manual override.
03
Reminder + deposit logic to cut no-shows
Personalised reminder 24-48 hours before. Easy reschedule/cancel link. Pre-authorised deposit where appropriate. The right friction to turn "yeah might come" into "yes definitely" or "actually no, sorry."
04
Multi-site consolidation
For groups with multiple venues: a single dashboard for group enquiries, smart routing to the right site, no duplicate handling. One enquiry, one answer, the right outcome.
We integrate with what you have.
- OpenTable / ResDiary / SevenRooms
- Google Calendar / Outlook
- Square / Lightspeed / Stripe (for deposits)
- WhatsApp Business
- Mailchimp / Klaviyo (for sequence emails)
We check your software version, available API or export, access permissions and any supplier fees before quoting. If a reliable connection is not available, we will explain the practical alternatives.
Prove it on your own work first.
How we judge the pilot
Test clashes, cancellations, rescheduling and reminders before comparing booking completion and no-show rates.
What stays in your hands
Confirm live availability before booking. Route special requests, access needs and unclear details to your team.
Fixed fee, phased delivery.
£3,200-£10,000 for build, ~£200-£500/month for hosting + tuning
From £3,200excluding VAT
Booking automation for pubs, restaurants & hotel-restaurant groups
- Workflow audit + industry-specific spec
- Build, integrations, and tuning to your real data
- Deployment, handover and agreed access controls
- Hosting, AI usage and ongoing support quoted separately
Things people in this industry ask us.
01Can it work alongside our existing booking system?
Yes (the AI layer sits in front. OpenTable, ResDiary, SevenRooms, Square, or a custom system) we work with what you have. Customers still get their familiar booking confirmation; AI handles the bits in between.
02What about complaints?
Those get flagged for a human immediately, not drafted by AI. The system's job is to classify and route to the right person with context, not to reply tone-deaf to a real complaint. We tune what counts as "sensitive" with you during build.
03Will it write in our voice?
Yes, we tune on your past replies so the output sounds like your venue, not a generic chain. Multi-site groups can have different voices per site where useful.
04How does it handle phone bookings?
Voicemails get transcribed and routed through the same pipeline. For live calls, we typically don't replace front-of-house, but we can hand staff a 30-second summary of the customer's booking history before they pick up.
05What about reviews and post-visit follow-up?
Optional. We can plug in a post-visit follow-up sequence, review request to happy customers, recovery message to unhappy ones, all personalised. Pairs naturally with reputation management.
Zoom out.
Keep exploring
Turn the idea into a working system.
What could work
better for you?
A new website. More customers. Less admin.
Tell us where you want to get to. Chris or Kay will reply within one working day.