Fill the Diary. Stop Living in the Inbox.
Hospitality runs on the inbox and the phone — and AI is uniquely good at handling both. We build booking automation that triages every enquiry, handles group bookings end-to-end, sends personalised reminders, and quietly cuts your no-show rate. Anchored in our real engagement with The Bridge at Leigh.
The promise
Where it hurts
The pubs, restaurants & hotel-restaurant groups reality.
Your front-of-house team is wonderful with the guests in front of them. They're less good at the inbox — group enquiries, dietary requests, allergy notes, "can we move it from 7 to 7:30," wake bookings, Christmas parties. Different urgencies, different cadences, all landing in one place and competing with the actual service work.
What we actually build
Tuned for pubs, restaurants & hotel-restaurant groups.
Triage every enquiry
Email, website form, WhatsApp, phone-message transcript. AI classifies (table booking, group, event, supplier, complaint) and routes with a draft reply ready.
Group booking end-to-end
Initial enquiry → menu and date options → deposit request → confirmation → dietary collection → reminder sequence → day-of summary to kitchen and FoH. Each step automated; each step has a manual override.
Reminder + deposit logic to cut no-shows
Personalised reminder 24-48 hours before. Easy reschedule/cancel link. Pre-authorised deposit where appropriate. The right friction to turn "yeah might come" into "yes definitely" or "actually no, sorry."
Multi-site consolidation
For groups with multiple venues: a single dashboard for group enquiries, smart routing to the right site, no duplicate handling. One enquiry, one answer, the right outcome.
Real engagement
The outcome.
Booking and operational engagement spanning the venue's digital presence and operations. Pattern replicable to pubs, restaurants, and hotel-restaurant groups across the UK.
Typical stack
We integrate with what you have.
- OpenTable / ResDiary / SevenRooms
- Google Calendar / Outlook
- Square / Lightspeed / Stripe (for deposits)
- WhatsApp Business
- Mailchimp / Klaviyo (for sequence emails)
If your stack isn't listed, ask — almost always we can integrate. We've connected to bespoke MES, ancient on-prem systems, and email-only interfaces.
Pricing
Fixed fee, phased delivery.
£3,200–£10,000 for build, ~£200–£500/month for hosting + tuning
From £3,200
Booking automation for pubs, restaurants & hotel-restaurant groups
- Workflow audit + industry-specific spec
- Build, integrations, and tuning to your real data
- Live deployment in your environment
- Ongoing tuning + accuracy monitoring
Questions
Things people in this industry ask us.
01 Can it work alongside our existing booking system?
Yes — the AI layer sits in front. OpenTable, ResDiary, SevenRooms, Square, or a custom system — we work with what you have. Customers still get their familiar booking confirmation; AI handles the bits in between.
02 What about complaints?
Those get flagged for a human immediately — not drafted by AI. The system's job is to classify and route to the right person with context, not to reply tone-deaf to a real complaint. We tune what counts as "sensitive" with you during build.
03 Will it write in our voice?
Yes — we tune on your past replies so the output sounds like your venue, not a generic chain. Multi-site groups can have different voices per site where useful.
04 How does it handle phone bookings?
Voicemails get transcribed and routed through the same pipeline. For live calls, we typically don't replace front-of-house — but we can hand staff a 30-second summary of the customer's booking history before they pick up.
05 What about reviews and post-visit follow-up?
Optional. We can plug in a post-visit follow-up sequence — review request to happy customers, recovery message to unhappy ones, all personalised. Pairs naturally with reputation management.
The pattern
See booking automation for other industries.
Booking automation
Hospitality runs on the inbox and the phone.
Tell us what needs sorting.
Send the rough outline. Chris or Kay will come back with the sensible next step, whether that is a fixed quote, a quick call, or a straight answer that it is not worth doing yet.