---
title: "LinkedIn Ads"
canonicalUrl: https://happywebs.co.uk/services/linkedin-ads/
serviceSlug: linkedin-ads
tier: secondary
---

# Put your business in front of the people who decide

LinkedIn is the one ad platform where you can pick the job title, industry and size of company you want to reach. Used well, it puts your case studies in front of the managers and buyers who sign off suppliers.

## What is included
- **Audience planning** — Job titles, seniority, sectors, company sizes and regions, sized before you spend.
- **Account-based campaigns** — Upload a list of target companies and reach the right people inside them.
- **Lead gen forms** — Pre-filled forms inside LinkedIn that make it easy for busy people to respond.
- **Campaign creative** — Ads built around case studies, guides and real proof, not generic slogans.
- **Retargeting** — Follow up with people who visited your site or engaged with your content.
- **Insight Tag and tracking** — LinkedIn tracking installed with consent, and conversions measured.
- **CRM hand-off** — Leads sent straight to your CRM or inbox with a follow-up ready.
- **Monthly reporting** — Reach among target accounts, leads and cost per lead.

## Indicative pricing
All Happy Webs prices exclude VAT.
LinkedIn ads management starts from £500 a month excluding VAT. Ad spend is paid directly to LinkedIn. A one-off campaign launch with audiences, creative and tracking starts from £1,500.

## Frequently asked questions
### Are LinkedIn ads worth it for small B2B firms?

They can be, when a single customer is worth a lot and you can describe exactly who buys. For low-value or very local work, Google Ads or local SEO is usually better value.
### How much ad budget does LinkedIn need?

LinkedIn clicks cost more than most platforms, so a meaningful test usually needs more than a token budget. We work it out from your audience size and what a customer is worth.
### Can we target specific companies?

Yes. You can upload a list of companies and reach people in chosen roles inside them. This is the basis of account-based marketing.
### Do you post on our LinkedIn page too?

That is organic social media, which we also do. See our social media service; it works well alongside paid campaigns.