---
title: "Lead Generation"
canonicalUrl: https://happywebs.co.uk/services/lead-generation/
serviceSlug: lead-generation
tier: secondary
---

# More of the right enquiries, followed up faster

Lead generation is not just more clicks. It is the right buyers landing on a page that answers their questions, a form or call that is easy to make, and a reply before your competitor rings them back. We set up the whole chain and measure what each part brings in.

## What is included
- **Offer and audience planning** — Which jobs you want more of, who buys them, what one is worth and what you can afford to pay for an enquiry.
- **Landing pages** — A focused page for each offer or campaign, with proof, a clear next step and a short qualifying form.
- **Google Ads and Microsoft Ads** — Search campaigns built around buying searches, with negative keywords that keep the budget off the wrong ones.
- **LinkedIn and Meta ads** — Reach decision-makers by job title, company size and sector, or local customers by area and interest.
- **Remarketing** — Stay in front of people who visited but did not enquire, with proof and a reason to come back.
- **Lead magnets** — Price guides, checklists, specs and free reviews that give buyers a reason to leave their details.
- **Speed-to-lead follow-up** — AI-drafted first replies, enquiry routing and our AI Receptionist for calls, so no enquiry sits unanswered.
- **Enquiry tracking and reporting** — Calls, forms and quotes tracked back to the channel, with a monthly report on cost per enquiry.

## Indicative pricing
All Happy Webs prices exclude VAT.
Ongoing lead generation starts from £500 a month excluding VAT, plus your ad budget, which is paid straight to Google, LinkedIn or Meta. A one-off campaign with landing pages and tracking starts from £1,500. We agree goals and a test budget before anything goes live.

## Frequently asked questions
### What is B2B lead generation?

Getting businesses that might buy from you to make contact: a call, a quote request or a download. Good lead generation also filters out enquiries that are not worth your time.
### Which channel is best for B2B leads?

It depends on how your buyers look for suppliers. If they search for what you do, Google Ads and SEO usually come first. If they do not know they need you yet, LinkedIn and content work better. We test before committing big budgets.
### How much ad budget do we need?

Enough to get a fair test. For many UK B2B firms that is a few hundred to a couple of thousand pounds a month, depending on how competitive the searches are. We work it out from what a job is worth to you.
### Do you only work with B2B firms?

No. Most of our work is B2B, but we run lead generation for consumer-facing firms too, such as home improvement and local service businesses.
### What does AI-native mean for lead generation?

We use AI to do the slow work faster: researching searches, drafting ad variations, reading enquiries and drafting first replies. A person checks anything that goes to a customer and makes the decisions.