---
title: "Google Ads"
canonicalUrl: https://happywebs.co.uk/services/google-ads/
serviceSlug: google-ads
tier: secondary
---

# Google Ads judged on enquiries, not clicks

Google Ads can be the fastest route to new work or the fastest way to waste money. We build campaigns around the searches your buyers actually make, keep the budget off the wrong ones and track every enquiry back to the click.

## What is included
- **Account audit** — Where the budget goes now, what converts and what is wasted.
- **Search campaigns** — Campaigns built around buying searches, with tight keyword groups and ad copy.
- **Negative keywords** — Ongoing search-term reviews to keep spend off the wrong searches.
- **Performance Max and Shopping** — For online shops and product catalogues, with product feeds kept tidy.
- **Remarketing** — Bring back visitors who looked but did not enquire.
- **Conversion tracking** — Real enquiries, calls and orders fed back to Google, with the click ID captured on every form.
- **Landing pages** — Focused pages for each campaign, built and tested by us.
- **Monthly reporting** — Spend, enquiries and cost per enquiry, in plain English.

## Indicative pricing
All Happy Webs prices exclude VAT.
Google Ads management starts from £500 a month excluding VAT. Your ad budget is paid directly to Google, so you always see exactly what is spent. A one-off campaign setup with landing pages and tracking starts from £1,500.

## Frequently asked questions
### How much should we spend on Google Ads?

Enough to get a fair test, worked out from what a job is worth to you and how competitive the searches are. For many UK firms that is a few hundred to a couple of thousand pounds a month.
### Do you take a percentage of ad spend?

No. Management is a fixed monthly fee, and the ad budget goes straight to Google, so we have no reason to push spend up.
### Do Google Ads work for B2B?

Yes, when buyers search for what you do. Specific, high-intent searches can be very profitable; broad ones usually are not. Good tracking shows which is which.
### Who owns the Google Ads account?

You do. We work in your account, so the history and data stay with your business.