---
title: "Enquiry Tracking"
canonicalUrl: https://happywebs.co.uk/services/enquiry-tracking/
serviceSlug: enquiry-tracking
tier: secondary
---

# Know where every enquiry came from

Most firms cannot say whether last month's best job came from Google, an advert, a referral or ChatGPT. We set up tracking that follows the enquiry, not just the visit, so you can put money where the work comes from.

## What is included
- **Tracking audit** — What is installed, what is recorded, what is broken and what is missing, in plain English.
- **GA4 and Tag Manager setup** — Google Analytics 4 and Tag Manager set up around enquiries: forms, calls, quote requests, downloads and orders.
- **Consent banner** — A cookie banner that only loads analytics and ad tags after consent, set up for UK rules.
- **Form and source capture** — Each enquiry records where it came from: search, ad, referral, social or AI assistant, and the page it started on.
- **Call tracking** — Track calls from the website and ads, or let our AI Receptionist log every call with the reason for ringing.
- **Google Ads conversions** — Real enquiries fed back to Google Ads so it optimises for quotes, not clicks.
- **AI search visibility** — Visits and enquiries from ChatGPT, Gemini, Perplexity and Copilot shown separately, so you can see the AI search trend.
- **Monthly enquiry report** — One page: how many enquiries, where from, what changed, and what we would do next.

## Indicative pricing
All Happy Webs prices exclude VAT.
Tracking is built into every Happy Webs website and included in our monthly search and growth plans from £1,250 a month. For an existing website, we quote a fixed-price tracking setup after a free check.

## Frequently asked questions
### What is enquiry tracking?

Recording each real enquiry, whether a call, form or quote request, along with where the person came from. It answers "which marketing is bringing the work?" rather than "how many people visited?".
### Do we need a cookie banner for Google Analytics?

In the UK, analytics and advertising cookies generally need consent before they are set. We set analytics to load only after a visitor accepts, so you stay on the right side of the rules and still get useful data.
### Can you track phone calls?

Yes. We can track clicks on your phone number, use call tracking numbers for ads, or use our AI Receptionist to answer and log every call with the reason for ringing.
### Can you see enquiries from ChatGPT and other AI tools?

Partly. Visits from ChatGPT, Perplexity, Gemini and Copilot can usually be identified and reported separately. Not every AI tool passes on where the visitor came from, so we report what is measurable and say what is not.
### We already have Google Analytics. Why would we need this?

Most installs we check record page views but not enquiries, or count the same form twice, or load before consent. We fix the setup so the numbers mean something.