---
title: "Content Marketing"
canonicalUrl: https://happywebs.co.uk/services/content-marketing/
serviceSlug: content-marketing
tier: secondary
---

# Content that helps buyers choose you

Business buyers read before they ring. Case studies, buyer guides, comparisons and plain answers to technical questions do the selling before the first call, rank on Google and get quoted by ChatGPT and other AI assistants.

## What is included
- **Content plan** — The questions buyers ask, the searches they make and the order to publish in, agreed with you.
- **Case studies** — Real jobs written up with the problem, the work and the result, with photos where possible.
- **Buyer guides and comparisons** — Costs, options, standards and "X vs Y" pages that answer what buyers weigh up.
- **Technical articles** — Specs, processes and materials explained clearly, from a short interview with you.
- **AI search optimisation** — Clear facts, structure and schema so ChatGPT, Gemini and Perplexity can cite you.
- **Sales content** — Capability statements, proposal sections and one-page PDFs your team can send.
- **Repurposing** — Each piece turned into LinkedIn posts, emails and short videos.
- **Performance tracking** — Which pages bring visits, citations and enquiries, reported monthly.

## Indicative pricing
All Happy Webs prices exclude VAT.
Content marketing is part of our search and growth plans, from £1,250 a month excluding VAT, which cover content, SEO and AI search together. Individual case studies or a set of buyer guides can be quoted as a one-off project.

## Frequently asked questions
### What is B2B content marketing?

Publishing useful material, such as case studies, guides and technical answers, that helps business buyers understand their options and trust you before they make contact.
### Do we have to write it?

No. We interview you for a short time and do the writing. You check the facts before anything is published.
### Is the content written by AI?

AI helps with research and first drafts. The substance comes from you and your real jobs, and a person edits everything. That is what makes it accurate and worth citing.
### How often should we publish?

Quality beats frequency. Two or three genuinely useful pieces a month will usually do more than weekly filler.