--- title: "BBS Window Blinds" description: "A Salford blinds company serving schools, care homes, offices and homes since 2008. WordPress moved to Astro with no ranking pages lost, commercial pages built for school and care-home buyers, and web enquiries piped into Pipedrive. Early signs: average Google position 26.8 → 19.2 in the first 18 days." industry: "Blinds & Shading" services: ["Web Design","Web Development","Website Migration","Local SEO","GEO","CRM Integration"] canonicalUrl: https://happywebs.co.uk/case-studies/bbs-window-blinds/ --- # BBS Window Blinds A Salford blinds company serving schools, care homes, offices and homes since 2008. WordPress moved to Astro with no ranking pages lost, commercial pages built for school and care-home buyers, and web enquiries piped into Pipedrive. Early signs: average Google position 26.8 → 19.2 in the first 18 days. ## Published results - **Ranking pages lost in migration** — None: 19 ranking and 114 legacy URLs protected - **Average Google position** — 26.8 → 19.2 (18 days either side of launch) - **ChatGPT (30 Sep 2026)** — Named in all 4 commercial-buyer prompts tested - **Enquiries** — Web forms now land in Pipedrive automatically BBS Window Blinds (BBS Window Solutions Ltd) has measured, made and fitted blinds from [Salford](/areas/salford/) since 2008. Commercial work covers schools, care homes, offices, flats and hospitality. Homeowners get a free home visit. The team works across Manchester and the North West. This is a recent project, so this case study is about what we built and the early signs, not long-term growth. We will update it as results come in. ## The starting point The old WordPress and Elementor site mixed commercial and home buyers together, and web enquiries were not reaching the sales pipeline: every deal in Pipedrive had been typed in by hand. Before quoting, we ran a baseline across 240 location-based Google searches and found BBS in the map results for only 8 of them. Before the build began we also set up Search Console, moved DNS to Cloudflare and fixed email authentication (SPF and DMARC), at no charge. ## What we built The proposal was accepted on 19 August 2026, and the new site went live on 14 September 2026. - **A migration that protected what was ranking.** We moved the site from WordPress to Astro on Cloudflare Workers, in BBS's own Cloudflare account. A build check fails if any of the 19 ranking pages or 114 previously live addresses goes missing, backed by a 391-line redirect map ([website migration](/services/website-migration/)). - **Commercial pages for programme buyers.** Dedicated pages for schools, care homes, offices and hospitality, alongside product, project and guide pages. 155 pages in all. - **Separate routes for homes and businesses.** "Start a commercial enquiry" and "Book a free home visit" are different journeys with different questions. - **Enquiries straight into the CRM.** Forms post to a Cloudflare Worker that stores each lead and sends it to Pipedrive, with Turnstile keeping spam out ([CRM & marketing automation](/services/crm-and-marketing-automation/)). - **Local SEO and AI search.** LocalBusiness and service-area structured data, plus content written so ChatGPT and other assistants can recommend BBS accurately. - **Consent-led tracking.** GA4 and Microsoft Clarity run only after visitors accept analytics cookies. A monthly local SEO and GEO retainer continues after launch. ## Early results Comparing the 18 days before launch with the 18 days after (Google Search Console): - **Average position: 26.8 → 19.2.** On desktop it moved from 25.9 to 16.2. - The school blinds page moved from around **position 28 to 11.9**. - **No ranking pages were lost** in the move. In a ChatGPT check on 30 September 2026, using 7 logged-out buyer prompts, BBS was named in **all 4 commercial prompts** and in 5 of the 7 overall. ### What these numbers do not show Clicks were flat over the first 18 days (61 before, 59 after) and impressions dipped slightly while Google re-read the new site. One web enquiry came through in the first fortnight, and a form issue was fixed on 21 September. It is too early to claim traffic or enquiry growth. We will publish those figures once there is a fair period to compare. ## Why it matters A migration is where most small firms lose their rankings. Here the build itself refused to launch if a ranking page went missing. Commercial buyers now have pages written for how they buy, and every enquiry reaches the sales pipeline. Planning a new site? [Plan your migration](/get-a-quote/?service=website-migration) or see our [local SEO](/services/local-seo/) service.