---
title: "Avanti Doors"
description: "Architectural door firm: email off shared hosting onto Google Workspace + Gemini, then full Astro website rebuild, 100/100 PageSpeed (all four categories), schema, SEO foundations, measurable GSC lift. Each phase paid for itself."
industry: "Doors & Access"
services: ["Workspace Migration","Web Development","Performance Optimisation","Accessibility","SEO","Schema Markup"]
canonicalUrl: https://happywebs.co.uk/case-studies/avanti-doors/
---

# Avanti Doors

Architectural door firm: email off shared hosting onto Google Workspace + Gemini, then full Astro website rebuild, 100/100 PageSpeed (all four categories), schema, SEO foundations, measurable GSC lift. Each phase paid for itself.

## Published results
- **Website performance** — 100/100 PageSpeed (all four categories)
- **Email + tooling** — Shared server → Google Workspace + Gemini
- **Search** — Measurable lift in Google Search Console
- **How they buy** — Project-to-project; each phase earns the next
Avanti Doors, based in King's Lynn, design and install **architectural doors** for homes and commercial sites across the UK. They came to us with a specific problem: company email ran off a shared hosting server, the same one the website sat on, and they wanted it sorted properly before it started costing them enquiries.

That is the industrial pattern again: fix the foundation, then make the **website** work as a serious front door for the audience that actually buys doors.

**Phase one, workspace migration.** We moved Avanti off the shared server and onto a dedicated Google Workspace. Proper mailboxes, calendar, shared drive, and Gemini enabled across the team for AI-assisted work. Email stopped being a point of failure and started being a tool the business actively uses.

**Phase two, the website.** Once the back-office was stable, we turned to the public site. The legacy site was slow, underperforming on Google PageSpeed Insights, and missing the schema markup and SEO foundations that help a specialist business get found for what it actually does. We rebuilt the entire site in Astro and optimised every layer: compressed and lazy-loaded imagery, accessibility fixes, structured data Google expects, and no render-blocking waste. Result: **100 across all four** Google PageSpeed Insights categories (Performance, Accessibility, Best Practices, and SEO) and a measurable lift in search visibility in Google Search Console.

We work with Avanti on a project-to-project basis now. They come back when the business needs the next piece, and because each phase earned its keep on its own, there's always a clear case for the next one.