Fixed-price-everything-forever sounds nice on a sales page, but it's not honest. Here's how we really charge — and why most of our best clients end up on a monthly plan.
Three paths
Rolling · cancel anytime
Best for: Businesses with a site we built (or one we took over) who want someone on call. Direct line to Chris & Kay — no ticketing system, no account manager.
One-off · written plan
Best for: A clearly-defined piece of work — usually a website build, a focused AI automation, or a document-processing pipeline.
Continuous work · software + AI
Best for: The shape we're built for. A monthly commitment where we keep shipping new features, AI integrations, and improvements to your systems — like we do for Kingsland Fabrications.
The honest bit
Most agencies sell you a single fixed price and a launch date. It sounds safe — but it assumes you, the client, can turn around feedback, approvals, and decisions inside the plan. Holidays, busy weeks, a single slow reply — and a six-week project becomes twelve. The agency eats the overrun, the client feels bad, the relationship sours.
We'd rather be honest about that up front. Fixed price works for well-defined one-offs. Beyond that, a monthly plan is almost always better for both sides — you get continuous delivery, we get predictable capacity. That's how we work with Kingsland Fabrications, and it's the shape we steer most clients towards over time.
Reply within two working days
For fixed-price work, your launch date depends on ours — and ours depends on yours. Here's the deal, written into every contract:
"Fixed launch date assumes feedback within 2 working days of each stage. If feedback takes longer, the launch date moves back a day for each day missed. If a project is paused longer than 14 days there's a £250 restart fee."
It's not meant to be punitive — it's there so we can quote you confidently and you can plan confidently. If life gets in the way, tell us, we'll move things. What we won't do is pretend a paused project is still on track. That's how agencies end up over-servicing free and clients end up with excuses.
The Kingsland shape
Stephen Chappell, MD of Kingsland Fabrications in Warrington, came to us in 2024 asking for a website — they'd never had one. We started discovery and found the real pain: jobs going missing on the shop floor, admin chasing status updates all day, a physical Kanban board running a seven-figure steel business.
That's the shape. Land on one clearly-scoped piece of work. Solve the real problem. Grow the relationship into continuous monthly delivery. If what you need is a website, start there. If it turns out the real problem is elsewhere, we'll tell you — and we'll build that too.
Read the Kingsland story →A 15-minute chat with Chris & Kay. No slides. No pitch deck. You tell us what's on your plate; we follow up by email with real thinking.